Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions :
a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.We are looking for a Freelance Marketing Performance Analyst to join our team and support the Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).Location :
RemoteProject’s Length :
Temporary collaboration.Responsibilities :
Marketing Performance Analysis & Strategic PlanningAnalyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.Assist in investment planning by conducting impact analyses and providing data-backed recommendations.Summarize findings, highlight limitations, and propose actionable solutions for senior stakeholders.Provide strategic support with narratives, proof points, and marketing performance outcomes for executive forums.Performance Measurement Consistency & AdvisoryGuide Market teams on reporting and performance measurement standards.Collaborate with Go-to-Market leads to ensure transparent communication between organizations.Partner with analysts and the Marketing Impact Director to align performance reporting.Contribute to advancing B2B marketing analytics capabilities.Marketing Data Visualization & Analysis (Technical Core)Design, build, and maintain Power BI dashboards for marketing KPIs.Use SQL queries for data analysis and performance tracking.Conduct advanced Excel analysis for reporting and data exploration.Identify performance trends and translate into strategic insights.Support investment planning with impact analysis and recommendations.Assist in preparing narratives and proof points for executive forums.Qualifications :
Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related field.Advanced Power BI skills.SQL proficiency for data extraction and manipulation.Advanced Excel skills :
PivotTables, lookup functions, nested formulas, charting, data cleaning.Understanding of B2B marketing funnels, KPIs, and performance metrics.Knowledge of Microsoft Dynamics CRM (preferred).J-18808-LjbffrJ-18808-Ljbffr
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