Overview
B2B Marketing Manager. The role involves building A/B and multivariate testing, user segmentation, and reporting processes; managing website content; increasing visibility and recognition for the brand; forecasting prospect and MQL growth; building and managing a marketing budget and plan; designing content marketing strategies with short-term goals; and managing digital media channels.
Responsibilities
Build A/B and multivariate testing plans, user segmentation, and reporting processes.
Manage the website content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and bespoke code solutions, editing and auditing existing content, and removing outdated content.
Increase visibility and recognition for the company's brand.
Accurately forecast and predict prospect and MQL growth.
Build and manage a marketing budget and plan.
Design content marketing strategies and set short-term goals.
Manage digital media, including SEM, display, social, email, and affiliate channels.
Develop Demand Generation tactics and implement Lead Conversion principles.
Work within an innovative AI company with a clear career path.
Qualifications
Degree in Marketing or relevant field.
5+ years of hands-on marketing experience in a B2B role.
Understanding of agile marketing to identify high-value projects and iteratively improve results.
Experience in market research and competitor analysis to inform customer segmentation, product positioning, and value propositions.
Excellent communication skills.
Written and spoken English and Spanish at a professional or native level.
About the client
Our client is a leading technology provider in waste management. They developed a patented system able to recognize all types of packaging material in real-time thanks to acoustic techniques combined with AI algorithms.
Details
Remote working 2 days a week. Salary: Fix + Bonus.
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