We are Applus+ Laboratories, the division of the Applus+ Group that provides testing, certification, and product development engineering services.
The Marketing Team provides transversal support to the entire division, both nationally and internationally. We are currently looking for a E-commerce Project Manager to join our team on a stable basis.
Goals
* Develop and enhance e-commerce platforms
* Improve web positioning and digital performance
* Increase lead generation and conversion rates
What you will do
* Develop and manage e-commerce platforms
* Improve the positioning of e-commerce sites and corporate websites
* Manage SEM campaigns, chatbot, and SEO strategies
* Oversee and enhance CRM systems and lead management processes
* Suggest and implement web and digital performance improvements
* Create and manage automation flows and email marketing campaigns
* Coordinate web development projects with IT
* Conduct market research and competitor analysis
* Produce and analyse marketing KPI dashboards and performance reports
* Engage with internal teams to optimise digital content publication
Requirements
* Bachelor's degree in Digital Marketing, E-commerce, Business Administration or a related field
* At least 2 years of experience in digital marketing and e-commerce development
* Experience with digital marketing automation software
* Strong understanding of SEO best practices and tools
* Proficiency in PPC campaign management across platforms like Google and LinkedIn
* Knowledge of conversion rate optimization (CRO) techniques
* Familiarity with web development processes and project management
* Ability to create and manage automation flows and email marketing campaigns
* Ability to produce and interpret marketing KPI dashboards and performance reports
* Team player with strong motivation skills
* Excellent oral and written communication skills
* Excellent English communication and writing skills
We offer
* Full-time permanent contract
* Flexible working hours
* Flexible compensation plan (medical insurance, transportation, childcare and restaurants)
* Employees' parking
* Canteen with reduced prices
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