Hello!
At Factorial we're looking for a new Demand Generation Executive for the Italian Market to help us support and scale our Marketing team to the next level. As part of the team in charge of driving pipeline growth through integrated demand generation initiatives, you'll be in charge of designing and executing campaigns that generate qualified leads, managing marketing initiatives, and contributing directly to sales pipeline growth.
Ready to be part of the challenge?
About the team
Our Channel team opens doors to new markets by building meaningful partnerships that help us grow together. If you thrive on collaboration and love creating win-win relationships, we’d love to have you on board.
What you'll do
- Develop and execute a demand generation strategy for the Italian market across multiple channels.
- Plan and manage campaigns including events, email marketing, webinars, and co-marketing initiatives.
- Create and adapt marketing materials ensuring alignment with brand guidelines and messaging.
- Manage relationships with partners and support co-marketing activities to drive pipeline growth.
- Collaborate with Sales teams to align on ICP, messaging, and lead quality.
- Monitor campaign performance and optimize initiatives based on data and insights.
- Manage budgets, timelines, and external vendors to ensure successful execution of marketing activities.
- Support end-to-end funnel performance from awareness to qualified opportunity generation.
- Contribute ideas to improve demand generation processes and overall marketing effectiveness.
What are we looking for?
- 3–5 years of experience in demand generation, growth marketing, or B2B marketing roles.
- Native Italian speaker and professional English (Spanish is a plus).
- Strong project management and organizational skills.
- Experience running multi-channel marketing campaigns (events, email, digital, partnerships).
- Data-driven mindset with ability to measure and optimize campaign performance.
- Strong communication and stakeholder management skills.
- Ability to work in fast-paced, high-growth environments.
- Proactive, hands-on, and solution-oriented approach.
- Experience collaborating closely with Sales teams to drive pipeline impact.
Nice to have:
- Experience in B2B SaaS or tech environments.
- Familiarity with HubSpot or similar CRM/marketing automation tools.
- Previous customer-facing or commercial experience.
- Strong interpersonal skills and ability to manage external partners.
Factorial bets for potential and growth. We currently evaluate all seniority levels, as we believe diversity and collaboration are the key for rocking the world! If you seek a place to demonstrate ownership of your own success, but you don't meet every point of this Job Description, please, apply anyway!
Perks of being part of Factorial
- Alan as private health insurance
- High growth, multicultural and friendly environment
- Healthy life with Wellhub (Gyms, pools, outdoor classes)
- Save expenses with Cobee
- Language classes
- Breakfast in the office and organic fruit
- Food discounts with Nora
- Pet Friendly
- Much more that we'll spill during the interview process
About Factorial
At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.With over 1,500 employees across Europe, Asia, Africa, and America. We are one of Europe’s fastest-growing SaaS companies, proudly headquartered in Barcelona. If you're excited to shape the future of business management technology, we’d love to meet you.
We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.
Our values
- We own it: We take responsibility for every project. We make decisions, not excuses.
- We learn and teach: We're dedicated to learning something new every day and, above all, share it.
- We partner: Every decision is a team decision. We trust each other.
- We grow fast: We act fast. We think that the worst mistake is not learning from them.
Want to learn more about us? Check our website!
