Sr Manager - Global Strategic Marketing
Perfil buscado (Hombre/Mujer): Strategic Marketing Leadership
* Drive the global transition of the company’s feed marketing strategy, focusing on expanding into priority markets such as China, Japan, Korea, and KSA.
* Develop comprehensive marketing strategies and frameworks to identify, evaluate, and capitalize on growth opportunities in target regions.
* Lead the creation of annual and long-term marketing plans with clear objectives, timelines, and KPIs for measuring success.
* Build frameworks to integrate global marketing intelligence into decision-making across the company.
Market Identification and Global Expansion:
* Conduct in-depth market research and competitive analysis for target regions to uncover new opportunities and understand market dynamics.
* Develop and execute go-to-market strategies tailored to cultural, economic, and regulatory conditions in priority markets.
* Collaborate with business development and regional sales teams to ensure effective market entry and sustained presence.
Team Management and Development:
* Lead and mentor a high-performing marketing team, including experts in market intelligence, analytics, and product development.
* Foster a culture of collaboration, innovation, and data-driven decision-making within the team.
* Oversee resource allocation and ensure the team is equipped to deliver insights, campaigns, and strategies that drive results.
* Provide professional development opportunities and establish clear performance goals for team members.
Strategic Market Intelligence and Analytics:
* Oversee the development of a robust market intelligence function to track trends, analyze customer behaviour, and identify competitive threats in global markets.
* Leverage advanced analytics tools to inform market segmentation, pricing strategies, and performance tracking.
* Translate insights from market intelligence into actionable marketing initiatives, enhancing the company’s positioning and value proposition.
Product Development and Innovation:
* Partner with product development teams to align marketing strategies with the introduction of new and existing feed products.
* Define tailored value propositions and marketing approaches for specific customer segments in target markets.
* Work closely with R&D to ensure emerging customer needs and trends are incorporated into product planning.
Brand Positioning and Campaign Management:
* Elevate the company’s brand positioning in priority markets through targeted campaigns, partnerships, and digital engagement strategies.
* Develop global campaigns that emphasize its leadership in sustainable agriculture and premium animal feed products.
* Ensure consistent messaging and alignment of branding across all communication channels and regions.
Stakeholder Engagement and Leadership:
* Provide strategic market insights and recommendations to executive leadership to guide business planning and investment decisions.
* Collaborate with internal stakeholders, including sales, supply chain, and regional managers, to align marketing initiatives with organizational goals.
* Represent the company at industry forums, trade events, and global conferences to enhance brand visibility and thought leadership.
Minimum Requirements:
* Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
* 10+ years of experience in strategic marketing, market intelligence, and global market development.
* Proven expertise in agriculture, large-scale animal feed markets, or related industries is highly desirable.
* Strong understanding of priority markets such as China, Japan, Korea, and KSA, including market dynamics and customer preferences.
* Leadership experience managing multidisciplinary teams, including market intelligence, analytics, and product development functions.
* Proficiency in utilizing data analytics tools and CRM platforms to inform and enhance decision-making.
* Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
* Experience in designing and implementing go-to-market strategies for complex, multinational businesses.
* Ability to adapt to dynamic environments and work effectively within diverse, multicultural teams.
La empresa se especializa en procesar, comercializar y vender diversos productos forrajeros.
Ofrecemos:
* La oportunidad de liderar iniciativas de marketing global transformadoras para una importante empresa agroindustrial.
* Una cultura de trabajo colaborativa y dinámica que valora la innovación y las estrategias basadas en datos.
* Paquete de compensación y beneficios competitivo.
* Oportunidades de avance profesional y desarrollo profesional dentro de una organización global.
* Posición híbrida.
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