You will be the person leading our expansion into the hotel sector in Spain. Spain is a huge hotel market, but our focus is not large corporate structures. Our market is independent hotels, boutique hotels, hostels, and small hotel groups that want to professionalize their operations, optimize resources, and deliver an outstanding guest experience without increasing headcount. Our technology enables these hotels to automate the guest experience, reduce operational workload, and increase revenue without adding complexity. Open and develop the hotel market in Spain, focusing on independent hotels, boutique hotels, hostels, and small groups. Manage the full sales cycle: prospecting, discovery, demo, proposal, and close. Deliver high-impact product demonstrations, both virtual and in person. Sell to hotel owners, general managers, and operations leaders. Represent UpMarket at key industry events (FITUR, HIP, TecnoHotel Forum, etc.). Adapt and evolve our commercial playbook for the hotel segment. Be the face of UpMarket in the Spanish hotel market. You will report directly to our Head of Sales and have full ownership of the hotel segment in Spain. And a real opportunity to build and lead the hotel segment you create. You have 5+ years of B2B SaaS sales or business development experience in hospitality tech, hotel tech, or proptech. You have an active network among independent hotels, boutique hotels, hostels, or small groups — people who would take your call today. You understand how small and mid-sized hotel operations work in Spain. You've worked industry events such as FITUR, HIP, TecnoHotel Forum, or similar. You're used to selling technology to owners and hotel directors. Native-level Spanish and professional English. Experience selling PMS, RMS, CRM, upselling tools, or operational hotel software. Experience selling to hotels with 50–500 rooms. We don't offer free fruit or coffee in the office because we're fully remote across different parts of the world. Spanish statutory benefits. ~25 days paid vacation + public holidays.