Join to apply for the Senior Web Analyst role at Bridgestone Mobility Solutions.
Are you passionate about analyzing user behavior and translating insights into growth opportunities? Do you excel at the intersection of analytics, user experience, and performance marketing? If so, we have an exciting opportunity for you!
As a Web Analyst, you will take full ownership of Web Analytics, collaborating closely with digital marketing to identify website and funnel optimization opportunities and track performance across the full digital customer journey. Your insights will influence strategies for acquisition, conversion, and retention. You will also support tag management and work with the web development team to ensure a robust data layer for measuring and improving digital performance.
Your challenges include:
* Analyzing website traffic and user behavior using PiwikPRO and other tools to provide actionable insights
* Identifying and prioritizing growth opportunities across acquisition and conversion funnels, partnering with CRO specialists
* Developing dashboards and frameworks to help teams optimize for growth
* Supporting web personalization projects to enhance audience segmentation and personalized journeys
* Monitoring and reporting on key performance metrics to inform strategic decisions
* Managing client- and server-side tags with Google Tag Manager
What we expect from you:
* Bachelor’s degree in marketing, development, business, statistics, or related field
* Minimum 5 years experience in web/growth analytics and tag management
* Proficiency in analytics tools like PiwikPRO or Google Analytics
* Strong understanding of SEO and digital marketing principles
* Experience with funnel analytics, customer journey mapping, or lifecycle marketing metrics
* Cross-functional collaboration experience
* Solid experience with server-side tagging and Advanced Consent Mode v2
* Excellent analytical and problem-solving skills
* Ability to communicate complex insights clearly
* Experience with A/B testing and optimization techniques is a plus
* Experience with project management tools (e.g., Jira) and BI tools (e.g., Looker)
* Frontend development skills are advantageous
* Result-oriented, proactive, positive attitude, and entrepreneurial mindset
Bonus:
We're looking for someone curious, driven, and always seeking scalable ways to improve digital performance—think like a growth hacker.
Benefits include:
* Work from home up to 3 days/week
* €500 gross home office setup allowance + monthly allowance
* Opportunity to work abroad for 40 days/year
* Birthday off and volunteering time off
* Health and dental insurance, employer-funded pension, vouchers, and more
* Access to LinkedIn Learning, language learning platforms, mental health apps, and other training opportunities
About us:
Bridgestone Mobility Solutions is dedicated to sustainable, data-driven mobility solutions, making travel safer, more accessible, and environmentally friendly. Our Webfleet fleet management service is used worldwide by over 50,000 customers.
Interested?
If yes, please apply online with your details and attachments in English. The process includes technical evaluation and pre-employment screening. We are committed to diversity and equal opportunity.
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