PbAt ING we are looking for Senior Martech Expert /b /p pbYour role and work environment: /b /ppbr/ppAs bSenior Martech Expert /b, you will drive the vision, prioritization, and delivery of the bank’s bdigital online data foundation /b within Adobe Experience Platform (AEP). The role ensures that online digital data is accurately collected, governed, and made available for measurement and activation, while offline data is consumed in CJA and leveraged for audience creation in collaboration with other teams. /ppbr/ppThis is a technical Product Owner role, leading a squad of data collection, activation, and analytics specialists, and acting as a key enabler for Growth, Marketing, and Digital teams. You will operate at the intersection of data, technology, and strategic use cases, ensuring the data ecosystem (AEP, RTCDP, CJA, Tag Management, consent, and integrations) supports scalable measurement and activation readiness. /ppbr/ppYou will work in a bfast-paced, cross-functional and transversal environment /b, collaborating closely with Marketing, Growth squads, IT, Digital Sales, Paid Media, Data, DPO/DPE and external vendors. The role requires strong prioritization, stakeholder management and the ability to translate complex technical topics into clear business value. /ppYou will be part of the bGrowth Tribe /b, working as a key enabler squad for multiple product and business teams, leveraging Agile methodologies and a culture of continuous improvement. /p pbYour key responsibilities: /b /ppbAs Senior Martech Expert, you will: /b /pulliOwn and evolve the product vision and roadmap for the Squad, balancing business demand, technical sustainability and long‑term scalability of the digital data ecosystem. /liliLead the prioritization of transversal initiatives related to data collection, data quality, governance, activation and analytics adoption. /liliEnsure accurate and reliable data collection across web, app and other digital touchpoints, including tagging, event definition, schemas and datasets. /liliDrive the adoption and evolution of Customer Journey Analytics (CJA) as the bank’s core digital analytics solution, including the transition from Adobe Analytics. /liliEnable data activation use cases through RTCDP and integrations with paid media, owned media and personalization platforms (e.g. Adobe Target). /liliEnsure proper online data governance, consent management and compliance in collaboration with DPO/DPE, Legal and IT teams. /liliAct as a key interface between business teams and highly technical profiles, ensuring clarity of scope, expectations and delivery. /liliManage dependencies and alignment with multiple squads and stakeholders (Acquisition, Performance, Digital Sales, IT, Native App teams, etc.). /liliContinuously identify opportunities to optimize data flows, reduce technical debt, improve data quality and control platform costs. /liliDefine and track KPIs related to data quality, adoption, reliability and delivery performance of the squad. /liliServe as escalation point for data‑related incidents and prioritization conflicts, ensuring transparency and fast resolution. /liliEvolve and optimize the MarTech stack, ensuring its continuous evolution and that ING Spain fully leverages the value of all available tools. /liliStay up to date with market trends and MarTech solutions, understanding tools’ capabilities and proactively maximizing their potential to support business and marketing objectives. /li /ul pAdditionally, as a bSenior Martech Expert /b you will: /pulliAct as the Product Owner of the AEP Data squad, owning and prioritizing the backlog in alignment with business value and technical constraints. /liliTranslate business needs into clear user stories and acceptance criteria, working closely with data and engineering specialists. /liliLead Agile ceremonies (refinement, sprint planning, reviews and retrospectives). /liliEnsure timely and high‑quality delivery of features, improvements and fixes. /liliCommunicate progress, risks and trade‑offs clearly to stakeholders and leadership. /liliFoster a strong way of working focused on autonomy, accountability and continuous improvement within the squad. /li /ul pbProven track record and technical skills: /b /pulliBachelor’s degree in engineering, data, digital, marketing technology or a related field. /liliSolid experience as Product Owner or similar role in data‑driven or technical environments. /liliStrong understanding of Adobe Experience Platform ecosystem (AEP, RTCDP, CJA, Web SDK, Tag Management). /liliExperience working with digital analytics, data collection, customer data platforms and activation use cases. /liliAbility to collaborate effectively with highly technical profiles (data engineers, analysts, platform specialists). /liliGood understanding of data privacy, consent management and regulatory constraints (GDPR). /liliStrong stakeholder management and prioritization skills in complex, transversal environments. /liliAnalytical mindset with the ability to connect technical decisions to business impact. /liliComfortable operating in environments with high ambiguity and evolving scope. /liliFluent communication skills, able to explain complex topics in a clear and structured way. /li /ul pbWhat do we offer? /b /p pThe time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details. /p pCheck out what is waiting for you! /p pbBe flexible my friend. /b /ppOur model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing. /p pbRestaurant card. /b /ppSo that thinking about what to have for lunch doesn’t take up your time or your cravings. /p pbOur house will be your home. /b /ppIn our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! /p pbHealth insurance. /b /ppFor you and all your family (spouse/partner and children). /p pbLife insurance. /b /ppWe help you protect what matters most to you. /p pbFlexible remuneration. /b /ppIn addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… /p pbFree company shuttle. /b /ppIt doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. /p pbBanking benefits. /b /ppSpecial loans with more beneficial conditions. /ppSpecial mortgage conditions after 6 months working at the bank. /ppAnd you can benefit from our pension plan after 1 month with us! /p pbMore vitality and more belonging /b /pp360º care of the employee (physical, mental, social connection purpose). /ppPhysiotherapy service on site. /ppClinics with professional, world-class athletes. /ppGympass service. /ppEmployee Networks: Rainbow Lions (LGBTQI+), Leonas RIÑG. /ppInternational Remote work program. /p pbGet to know Us /b /p pWe are a team of more than 1800 people sharing one idea: bdoing our bit in helping our clients create a better future for themselves /b, by providing them with the tools they need to get where they want to go. /p pA bfully online bank /b where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with bagile methodologies /b. /p pAnd although we are based in Spain, we bare lucky to work in an international bank with presence in more than 40 countries. /b /p pWe are proud to have a diverse team, and we are committed to continue developing a culture of bDiversity, Inclusion and Belonging /bto foster a culture of bcollaboration and innovation /b that represents all collectives in the society. /p pAnd even though we look orange on the outside, bwe are green on the inside /b. Our ambition in Sustainability is bEmpowering (y)our Sustainability journey /b. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey. /p pbMaking things happen, helping others be successful, always being one step ahead—that’s our DNA. /b If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you! /p