Is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our powerful, culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. are integral parts of our culture and drivers of innovation at Keysight. You will join the Product Marketing team for Keysight Eggplant, Keysight's software business focused on test automation, quality assurance, and digital experience testing.
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The team works closely with Product Management, Engineering, Sales, Services, and Corporate Marketing to define product positioning, drive go-to-market strategies, and enable sales teams globally. The culture is collaborative, international, and data-driven, with a strong focus on customer value and real-world use cases.
As a Product Marketing Manager – Software Testing, you will own the positioning, messaging, and go-to-market execution for Keysight Eggplant's software testing solutions.
This is a hands-on, strategic role at the intersection of product, marketing, and sales. xqysrnh You will translate complex software capabilities into clear customer value, support product launches, and enable internal teams to successfully sell and position our solutions in competitive markets.
Act as the product marketing expert on customer needs, buying criteria, and market dynamics
Create high-quality marketing assets (e.g. datasheets, presentations, solution briefs, whitepapers)
Conduct market and customer research, including customer interviews, win/loss analysis, and competitor analysis
Analyze performance metrics and translate data into actionable insights that support pipeline growth
Bachelor's degree (or equivalent experience) in Marketing, Business, Engineering, Computer Science, or a related field
~4+ years of experience in Product Marketing or a similar role in B2B software
~ Strong written and verbal communication skills in English
~ Experience with software testing, test automation, QA, or developer tools
Experience supporting global or EMEA markets