Overview
Global Advertising Director – ELAND WORLD (E-LAND Group)? Are you ready to redefine fashion advertising on a global stage?
Korea's No.1 fashion group is looking for a visionary General Advertising Director (Director/Head Level) to lead brand innovation and creative excellence. Since its founding in ****, ELAND WORLD has pioneered Korea's fashion industry — introducing the nation's first fashion franchise and global SPA brand. With over 10 leading brands and 900+ stores, ELAND WORLD stands as Korea's top fashion group in revenue. Today, ELAND WORLD is expanding beyond Asia, growing into an "Accessible Integral Fashion Brand" that blends Korean creativity with global sensibility. ELAND WORLD is seeking a Global Advertising Director to lead the integrated advertising and creative strategy across its major fashion brands — including SPAO, MIXXO, New Balance Korea, and WHO.A.U. This role will oversee brand campaigns, creative direction, and visual communication across global markets. A 6-month collaboration project will serve as the foundation for performance evaluation, followed by a formal appointment as Global Director based on results.
Responsibilities
- Lead integrated fashion brand advertising campaigns and global branding strategy
- Develop seasonal campaign concepts and creative directions
- Collaborate closely with brand Creative Directors, Design, MD, and Marketing teams
- Plan K-Culture-driven campaigns (K-POP, Drama, Webtoon collaborations)
- Build digital-first content strategies and global visual identity guidelines
- Proven experience as an Advertising/Branding Director in global fashion, beauty, or SPA brands
- Strong balance between creativity and commercial execution
- Deep understanding of Asian and global fashion markets
- Excellent leadership and cross-functional collaboration skills
We Offer
- Contract + Performance Incentive Package linked to project outcomes
- Exclusive collaboration opportunities with K-Culture projects
- Relocation and housing support in Seoul (remote flexibility negotiable)
- Access to AI, digital design, and advertising training programs
Application
Submit your Resume and Portfolio (required) to ******?? Final Selection ? Formal Director Offer based on 6-month project performance Apply via ****** or LinkedIn Easy Apply
About E-LAND Group
E-LAND WORLD, with its proven success in growing New Balance Korea into a €680M brand, is a major fashion powerhouse leading global expansion across fashion, retail, F&B;, hospitality, and entertainment. With a strong growth DNA and creative vision, E-LAND continues to shape the future of global fashion innovation from Korea.
#J-18808-Ljbffr