We are Semrush, a global Tech company developing our own product – a platform for digital marketers.Are you ready to be a part of it? This is your chance! We’re hiring for Senior Product Marketing Manager (Datos Team).Tasks in the role
Develop and execute comprehensive GTM plans for new product launches and feature updatesDefine and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insightsConduct market research and competitive analysis to inform product strategy and GTM initiativesBe the main POC to collaborate with Product and Sales teams to develop compelling sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing ManagerAnalyze GTM performance metrics and provide actionable insights to optimize future initiativesLead the development and execution of comprehensive GTM strategies, ensuring alignment with overall business objectivesCollaborate with cross-functional teams to define target audiences, develop effective marketing campaigns, and optimize sales processesMonitor and analyze market trends and customer feedback to identify opportunities for GTM optimizationWork closely with the Content Marketing Manager to ensure Product content is aligned with the overall GTM strategyWork independently and proactively to drive projects to completionProactively identify and resolve cross-functional communication and process bottlenecksMentor and guide other team members, fostering a culture of collaboration and continuous improvementBuild and maintain strong relationships with key stakeholders across the organizationWho we are looking for
Bachelor's degree in Marketing, Business, or a related fieldProven experience in product marketing and GTM execution, preferably in a B2B DaaS, data SaaS or technology environmentStrong understanding of product lifecycle management and GTM best practicesExcellent communication, presentation, and interpersonal skills. We really value and protect a healthy and positive working environment!Proficiency in project management tools (e.G., ClickUp, Jira)Strong analytical and problem-solving skillsAbility to work independently and thrive in a fast-paced, remote, and dynamic environmentExperience in creating and implementing internal processesIdeally based in Europe / CET or ET time zonesA bit about the team
Datos, a Semrush Company, is a global clickstream data provider focused on licensing anonymized, at scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy to understand data products. Datos’ mission is to provide clickstream data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.Benefits
Unlimited PTOFlexi Benefit for your hobbyEmployee Support ProgramLoss of family member financial aidEmployee Resource GroupsMeals, snacks, and drinks at the officeTeambuildingTraining, courses, conferencesGifts for employeesMore about our company
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing.Diversity, Equity, and Inclusion
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you don’t meet all requirements, don’t be discouraged to apply! We are committed to ensuring everyone feels a sense of belonging in the workplace.We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by law.We look forward to welcoming our new colleague!
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