* At least 3+ years in digital marketing
* Advanced English level
Retail
E-commerce Strategy and Performance
* Collaborate with the E-commerce Manager to align marketing initiatives with overall e-commerce goals, focusing on traffic growth, retention, and conversion rate optimization (CRO).
* Coordinate with external paid media agencies for execution of campaigns (Google Ads, Meta Ads, TikTok Ads, Programmatic), ensuring performance aligns with KPIs, ROI targets, and brand positioning.
* Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize results.
* Assist in developing and executing A/B testing plans in collaboration with the e-commerce team to drive continuous improvement.
CRM and Customer Retention
* Manage and optimize CRM initiatives, including email marketing workflows, segmentation strategies, and automated campaigns to improve customer retention and lifetime value.
* Collaborate with internal teams to ensure personalized and targeted communication across all customer touchpoints.
* Analyze customer data and behaviors to identify trends, opportunities, and areas for engagement improvement.
* Report on CRM performance metrics such as open rates, click-through rates, churn, and retention rates, delivering actionable insights for optimization.
Organic Social Media Management
* Oversee day-to-day operations of organic social media channels (Instagram, Facebook, TikTok, LinkedIn), ensuring alignment with brand strategy and objectives.
* Develop and maintain a social media content calendar in collaboration with the Community Director to drive engagement, organic growth, and brand visibility.
* Monitor and analyze organic traffic, audience growth, and engagement performance, iterating on strategies based on insights.
Community Engagement Collaboration
* Support the Community Director in developing initiatives to engage and grow the community across social and community platforms.
* Coordinate community-focused events such as webinars, live sessions, and meetups to foster interaction and build stronger relationships.
* Develop content for community-driven campaigns, including newsletters, blogs, and social media posts that align with the community's needs.
Professional development
One day of remote work per week
Health insurance
Intensive workday on Fridays and during summer
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