**About Landbot**: At Landbot, we're not just offering AI chatbot solutions; we're reimagining how businesses interact with their customers. Catering to mid-size companies in high-ticket sales industries, we've achieved a remarkable growth rate and are looking for a **Senior Content Marketing Manager** to join our vibrant team and contribute to our vision.
Explore our Blog to see how we share insights, ideas, and innovations shaping the future of customer engagement.
**Find out more about our**Core Values**
As our **Senior Content Marketing Manager**, you'll be the strategic architect AND primary executor of our content marketing efforts. This is a hands-on role where you'll spend 60-70% of your time creating content yourself while building and directing our overall content strategy. You'll be instrumental in our shift toward acquiring "Michael" - our ICP of tech-savvy GTM professionals who need sophisticated automation solutions.
**Responsibilities**:
**Content Strategy & SEO Leadership (20%)**
- Design and execute content strategies targeting GTM professionals (RevOps, Marketing/Sales Ops, Growth Marketing) in companies. with complex lead management needs.
- Own and define our SEO strategy, directing our agency partners on implementation while maintaining strategic control.
- Develop topic clusters and content pillars focused on technical automation, lead qualification, and GTM optimization.
- Create content roadmaps that directly support demand generation and drive qualified "Michael" signups.
**Customer Research & Voice of Customer (20%)**
- Conduct regular customer research and participate in interviews with customers to plan engaging content.
- Transform customer insights into content that addresses real technical pain points.
- Collaborate with Customer Success to identify content gaps based on support tickets and user feedback.
- Maintain a content feedback loop with Sales to understand objections and buyer questions.
**Hands-On Content Creation (40%)**
- Write 4-6 high-quality pieces monthly, including technical guides, integration tutorials, and thought leadership.
- Transform complex technical features (APIs, webhooks, automation workflows) into compelling narratives that resonate with sophisticated buyers.
- Create MOFU content assets (ROI calculators, templates, comparison guides) that accelerate pipeline velocity.
- Develop case studies and success stories showcasing advanced use cases in high-ticket industries (Financial Services, Automotive, Telco, Education, Home services etc).
**Distribution & Collaboration (20%)**
- Execute multi-channel distribution strategies beyond owned channels (communities, partnerships, social media).
- Collaborate closely with Paid Ads agency/RevOps to create landing pages and ad copy that convert technical audiences.
- Partner with Product and Support teams to create technical documentation and feature announcements.
- Work with our inhouse Content Writer to maintain consistent output while elevating content quality.
- Coordinate with external SEO/content agencies to maximize impact while maintaining strategic direction.
- ** 3/5+ years in B2B SaaS content marketing**, with proven experience targeting technical GTM audiences (RevOps, Marketing Ops, Demand Gen professionals).
- ** Prolific content creator** with portfolio demonstrating technical content writing ability - you must be hands-on and able to produce 6-8 quality pieces monthly.
- ** Technical empathy**: Ability to understand and explain automation concepts, APIs, webhooks, and MarTech integrations without being a developer.
- ** SEO expertise**: Proven experience with keyword research, SERP analysis, topic clustering, and on-page optimization - must be able to direct agency partners strategically.
- ** Data-driven mindset**: Comfortable with data analytic tools, and connecting content metrics directly to pipeline and revenue impact.
- ** Tool proficiency**: Google Analytics 4, Google Search Console, Webflow, SEMrush/Ahrefs, Notion.
- ** Written and verbal fluency in English and Spanish** - both languages are essential for our market.
- ** Lean team experience**: Track record of thriving in small teams where strategic thinking must balance with daily execution.
- ** GTM ecosystem knowledge**: Understanding of CRMs (HubSpot, Salesforce), automation platforms (Zapier, Make), and how modern revenue teams operate.
- ** Project management skills**: Ability to juggle multiple content initiatives, manage external agencies, and collaborate cross-functionally while maintaining quality and deadlines.
- ** Eligibility to work in Spain.**
**Bonus extra**
- Experience in conversational AI, chatbot, or automation industries.
- Background in Product-Led Growth (PLG).
- Understanding of high-ticket B2C sales cycles (Automotive, Real Estate, Insurance).
- Community building or developer relations experience.
**Why Join Us?**
This role requires someone who can thrive in ambiguity, work independently, and balance