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About Ververica
Ververica was founded by the original creators of Apache Flink with the mission to empower every enterprise to leverage real-time data streaming for business success. We develop software and provide services that help businesses unlock the full potential of streaming data. Our culture is collaborative, innovative, and driven by a passion for building state-of-the-art solutions.
About Ververica
Ververica was founded by the original creators of Apache Flink with the mission to empower every enterprise to leverage real-time data streaming for business success. We develop software and provide services that help businesses unlock the full potential of streaming data. Our culture is collaborative, innovative, and driven by a passion for building state-of-the-art solutions.
Position Overview
We are seeking an experienced Senior Field Marketing Manager to strategically plan, execute, and measure high-impact marketing events and initiatives designed to enhance community engagement, generate qualified leads, and amplify Ververica's brand presence. You will own our event strategy, including our flagship first-party event Flink Forward, as well as regional and virtual engagements, ensuring each delivers tangible results aligned with our growth objectives.
Requirements
Key Responsibilities
Event Strategy and Execution
* Strategically plan, manage, and execute events where Ververica participates (as a speaker, sponsor, attendee or organizer),regional meetups, webinars, and other virtual and in-person events
* Ensure high attendee satisfaction, engagement and commercial impact (measured by leads, MQLs and opportunities) by delivering compelling event experiences aligned with Ververica's brand and messaging
* Organize and own the pre- and post-event processes, including outreach and follow-up
* Coordinate logistics, speaker management and sponsorship fulfillment for third-party events
* Own the sponsorship sales and partnerships for Flink Forward
* Collaborate closely with Sales and Sales Operations to ensure seamless lead capture, scoring, and nurturing post-event
* Own and develop Ververica's footprint in the community, including meetups, and workshops; both virtual and in-person
Account-Based Field Activities
* Collaborating with sales and the rest of Marketing to craft and deploy account- or vertical-specific marketing tactics, such as executive dinners, VIP events, Customer Advisory Boards or co-branded content for high-value target accounts
Content and Communications
* Coordinate the creation and own the distribution of pre- and post-event content, including promotional materials, videos, blogs, session summaries, and social media engagement
* Work cross-functionally with our Communications and Design functions to ensure alignment and consistency of event messaging across all channels
* Implement robust quality assurance measures to maintain a high communication standard, free from errors
Performance Measurement and Optimization
* Track, measure, and report on key event metrics such as attendee satisfaction, lead generation, ROI, and social media / media mentions
* Continuously refine event strategies based on analytics and insights to maximize event effectiveness
Cross-Functional Collaboration
* Partner closely with Product Marketing, Sales, Customer Success, and external vendors to ensure successful event execution and follow-up
* Provide event-related training, insights, and support to internal teams to ensure alignment and knowledge sharing
Qualifications & Requirements
* 5+ years of field marketing or event management experience, ideally in a technology environment
* Proven track record of planning and executing large-scale conferences and targeted regional / virtual events
* Strong analytical skills with experience measuring and reporting event performance metrics
* Exceptional organizational skills and attention to detail
* Proficiency with event management tools, CRM systems (e.g., Salesforce, Hubspot), and experience with marketing automation platforms
* Excellent verbal and written communication skills; experience creating compelling promotional and follow-up event content
* Demonstrated ability to collaborate effectively across multiple teams and external partners
* Comfortable working in a fast-paced, dynamic environment, balancing multiple projects and priorities
* Interest or experience in data streaming, open-source software, or enterprise SaaS is highly desirable, though not required
Seniority level
* Seniority level Mid-Senior level
Employment type
* Employment type Full-time
Job function
* Job function Marketing
* Industries IT Services and IT Consulting
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