We are Grupo Starcasino, a leading company in the online gaming sector, with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences.
To further consolidate our expansion, we are looking for a Senior Paid Media & Programmatic Specialist who is highly hands-on and an expert in performance marketing, to manage Google Ads, Meta Ads, and programmatic platforms focused on user acquisition and ROI optimization.
Responsibilities
- Plan, execute, and optimize daily Paid Media campaigns across:
- Google Ads (Search, Display, You Tube, Performance Max).
- Meta Ads Manager (Facebook/Instagram).
- DSPs (DV360, The Trade Desk, Xandr, Amazon Ads).
- Drive new player acquisition through multichannel performance strategies.
- Define audiences, retargeting, and lookalike strategies to increase conversions.
- Monitor and optimize CPI, CPA, LTV, and ROAS.
- Collaborate with CRM, analytics, and product teams to maximize full-funnel profitability.
- Ensure compliance with advertising regulations in the online gaming sector across different markets.
- Prepare detailed reports with insights and actionable recommendations.
Requirements
- 4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps.
- Advanced knowledge of Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc.).
- Experience managing large budgets and international campaigns.
- Strong command of GA4, Tag Manager, pixels, and Conversion API.
- Results-driven mindset with a strong focus on performance and business metrics (ROI, ROAS, LTV).
Nice to Have
- Experience in user acquisition for mobile apps (Google App Campaigns, Apple Search Ads).
- Certifications in Google Ads, Meta Blueprint, or DV360.
- Knowledge of the cookieless ecosystem, server-side tracking, and multi-touch attribution.
- Additional languages (English or others) to manage international campaigns.
Conditions
- Permanent contract with Grupo Starcasino.
- Salary: depending on experience and programmatic expertise.
- Work model: initially on-site in Madrid.
- After a period of business onboarding and team integration, the position will evolve into a hybrid model.
- Dynamic, international environment with opportunities for growth within the Group.
- Ongoing training and participation in high-impact projects focused on player acquisition.
- Modern offices in central Madrid, very well connected by public transport.
If you are a Paid Media expert passionate about optimization and want to be part of an innovative team, we want to meet you!