Position
Loewe Perfumes is looking for a Senior Copywriter to bring our fragrances to life with words. If you are passionate about luxury, beauty, and have a gift for creating persuasive and original texts, this is your opportunity! Lead teams, define the brand’s tone of voice, and connect emotionally with our audience. Join Loewe Perfumes and make every word count.
The Senior Copywriter is responsible for creating original, persuasive, and high-quality written content for all Loewe Perfumes communications, materials, and creative concepts. In addition, this key role will coordinate and supervise all copywriters working for the company, whether freelancers or through agencies, across different marketing disciplines. The main objective is to ensure a unified and consistent tone of voice for the Loewe Perfumes brand, effectively communicate the brand message, engage the target audience, and achieve the company’s marketing objectives.
Job responsibilities
- Develop and execute innovative creative concepts for advertising and marketing campaigns, either directly or through managing a team of external copywriters.
- Write clear, concise, engaging texts that reflect the identity of Loewe Perfumes, for various channels, including:
- - Print and digital ads
- Websites
- Social media
- Emails
- Video scripts and audio spots
- Marketing materials (brochures, catalogs, etc.)
- Adapt the tone and writing style to different audiences and platforms, always maintaining consistency with the "tone of voice" of Loewe Perfumes.
- Thoroughly research the world of Loewe Perfumes, its products, history, and target audience, to faithfully understand and convey the brand message.
- Coordinate and supervise the work of external copywriters and/or agencies, ensuring quality, consistency, and adherence to deadlines.
- Develop and maintain a detailed style guide for the "tone of voice" of Loewe Perfumes and ensure its consistent application across all channels and materials.
- Collaborate closely with designers, marketing strategists, and other members of the creative team to ensure the integration and effectiveness of campaigns, as well as coherence with the brand’s visual identity.
- Review and edit own texts and those of other copywriters to ensure grammatical and spelling accuracy, as well as consistency with the Loewe Perfumes style guide.
- Stay up-to-date with trends in the luxury, beauty, and advertising industries, as well as with best practices in copywriting and content marketing.
- Manage multiple projects simultaneously and meet established deadlines.
Profile
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- Demonstrable experience as a senior copywriter, preferably in an advertising agency, marketing department, or company in the luxury, fashion, or beauty industry.
- Experience in coordinating and supervising teams of copywriters or agencies.
- Excellent command of Spanish grammar, spelling, and writing, with an impeccable and adaptable style.
- Demonstrated ability to write persuasive, original texts that emotionally connect with the target audience.
- In-depth knowledge of SEO and content marketing techniques and their application in the luxury sector.
- Exceptional ability to work in a team, communicate effectively, and manage multiple projects simultaneously.
- Creativity, attention to detail, passion for writing, and a deep knowledge of the Loewe Perfumes brand.
Additional information
- Bilingual: Spanish and English (essential). Proficiency in other languages will be positively valued.
- Demonstrable experience in the luxury, fashion, and/or beauty industry, with a deep understanding of the trends and communication codes of this sector.
- Familiarity with project management tools and editing software.
LOEWE PERFUMES
MAISON
LOEWE Perfumes adds a multisensory dimension to LOEWE via a kaleidoscopic range of iconic fragrances for men, for women and for the home that combine vibrant, nature-inspired olfactory experiences with bold visual expression.
In 1972, LOEWE launched its first women’s fragrance: L de Loewe. Because of its success, the House began investing in international perfumery retail. LOEWE Perfumes has kept sustaining the brand’s Spanish legacy, artisanal savoir-faire and innovative spirit guided, since 2013, by the creative vision of Jonathan Anderson, LOEWE’s Creative Director, in partnership with in-house perfumier, Nuria Cruelles.
Encompassing the Botanical Rainbow—nine iconic fragrance families that translate the depth and variety of Nature’s inspiration into the medium of perfume—and LOEWE Home Scents—twelve plant portraits capturing the authentic essences of a vegetable garden—plus the ever-expanding, hedonistic Paula’s Ibiza fragrance families and the Un Paseo Por Madrid collection, LOEWE Perfumes creates a multisensory kaleidoscope of colour, scent and emotion, inspired by nature.