3 weeks ago Be among the first 25 applicants
About Freedx Freedx is a next‐generation cryptocurrency exchange built by experts from crypto, finance, and technology. We’re reimagining digital asset trading with a focus on security, scalability, and AI‐driven innovation. Our mission is to empower users with the freedom to manage their assets confidently through seamless, transparent, and high‐performance trading experiences.
The Role We’re seeking a Performance Marketing Lead with deep expertise in AI‐powered acquisition, automation, and analytics. You’ll own end‐to‐end growth: from paid media and lifecycle marketing to attribution and forecasting, using advanced AI tools to drive activation, retention, and lifetime value.
You’ll combine creative strategy with machine learning insights to shape global growth, optimize spend, and scale performance across all digital touchpoints.
What You’ll Do AI‐Driven Acquisition & Optimization
Lead global campaigns across social, search, and crypto-native channels (X, Telegram, Google Display, TradingView, Coinzilla)
Use generative tools (Jasper, AdCreative, Midjourney, Runway) to test creative variations at scale
Employ AI‐driven bidding, creative rotation, and predictive optimization to maximize CAC‐to‐LTV efficiency
Lifecycle & Retargeting Automation
Build intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap
Automate personalized journeys triggered by user behavior or funnel stage
Continuously improve engagement and conversion using predictive insights
Conversion Intelligence & Experimentation
Run AI‐powered multivariate testing and CRO using Optimizely or Mutiny
Leverage analytics and heatmaps to refine landing pages and user flows
Drive measurable uplifts through data‐informed experimentation
Growth AI, Attribution & Forecasting
Manage clean data pipelines, event tagging, and multi‐touch attribution
Develop real‐time dashboards in Looker or GA4 for spend, ROI, and engagement visibility
Use predictive LTV models and budget forecasts to guide decision‐making
Generative Discovery (SEO, ASO & AEO)
Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines
Coordinate with content and PR teams to strengthen generative discoverability and backlinks
Stack Core Platforms: Meta, Google, TikTok, X, Reddit, Telegram Ads, Coinzilla
AI & Automation: Jasper, ChatGPT, AdCreative, Midjourney, Runway, Mutiny, Optimizely
CRM & Analytics: Braze, CleverTap, Segment, AppsFlyer, Looker, GA4
What You’ll Bring 6‐10 years in performance/growth marketing, ideally in fintech, crypto, or Web3
Proven experience using AI‐driven workflows for campaign optimization and forecasting
Strong analytical capability across LTV modeling, attribution, and cohort analysis
Familiarity with Telegram marketing and Web3‐native ecosystems
Agile, data‐led approach with a bias for creative experimentation
Benefits Remote‐first flexibility and autonomy
Crypto or fiat payment options
High‐impact ownership in a fast‐scaling exchange
Direct collaboration with founders and senior leadership
Competitive pay with performance‐based incentives
Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well‐being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio‐economic status, veteran status, and other characteristics that make our people unique.
#J-18808-Ljbffr