About BE[IN]CRYPTO
BeInCrypto has grown consistently among the top 3 crypto media platforms worldwide since 2018.
* Our global team collaborates across 60 countries with over 150 professionals.
* We support 25 languages and attract 4 million readers monthly on our platform.
* We have successfully launched and expanded 5+ business units, including InMarkets, BonusHunter, Web3 Jobs, Top Picks, Newsletters, and more.
* We regularly attend top industry events, such as TOKEN2049, Blockchain Life, Paris Blockchain Week, and others.
United by our passion for blockchain and mission to provide reliable information accessible to traders worldwide, we deliver insights in your language every day.
We are seeking a results-driven Product Marketing Manager to lead marketing efforts for our B2C subscription product.
This role is crucial in launching and growing our subscription model, driving acquisition, retention, and revenue growth. You will work closely with cross-functional teams to ensure our subscription strategy aligns with business objectives and resonates with our target audience.
Responsibilities:
* Subscription Launch & Growth: Oversee the go-to-market strategy for the subscription model, ensuring a smooth launch and continuous growth.
* Marketing Strategy Development: Craft and execute marketing campaigns to acquire, engage, and retain subscribers, leveraging paid, organic, and partnership channels.
* Cross-functional Collaboration: Work closely with the Product, Content, and Community teams to align marketing initiatives with product updates and audience needs.
* Growth Hacking & Experimentation: Generate and test innovative ideas to optimize subscriber acquisition and engagement, using data-driven insights.
* Community & Partnerships: Identify and leverage partnerships, influencers, and community engagement to drive awareness and conversions.
* Performance Tracking & Optimization: Monitor key KPIs, analyze performance data, and continuously refine strategies to maximize ROI.
You're the perfect match if you have:
* 3+ years in product marketing, growth marketing, or a similar role, with a focus on subscription-based business models.
* A strong understanding of the crypto industry and its audience.
* Hands-on experience with digital marketing, paid advertising, and user acquisition.
* The ability to analyze key performance metrics and adapt strategies based on data insights.
* Strong ability to work cross-functionally and manage stakeholders effectively.
* Proficiency in English (both written and spoken).
We offer:
* 100% remote work.
* Flexible working hours to suit your lifestyle.
* Performance-based incentives.
* Clear goals and freedom to define the ways to achieve them.
* Access to major crypto events & conferences.
* Internal learning programs & masterclasses.
* A culture of open communication, healthy and constructive feedback.
* Paid time off to recharge.
* Support for personal branding and industry visibility.
* Career growth opportunities.
* An inclusive workplace where everyone can thrive.
Meet our team:
You'll be working with the Marketing team. Your manager will be Marketing Director. This team builds and amplifies our brand, driving sales opportunities, paid advertising, social media, email marketing, and event management.
Ready to start your new journey with us?
We value your expertise, ideas, curiosity, dynamism, adaptability, and passion for innovation. If this approach resonates with you, we'd love to welcome you to our team and achieve new heights together Apply now, and our Recruitment team will contact you with the next steps.