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About the Category Alliances Program Manager:
MarketStar is seeking an experienced and highly organized Category Alliances Program Manager to support HP’s PS Consumer business by driving the successful execution of global Alliance-sponsored programs. This role sits at the intersection of General/Market Category, Alliance Marketing, and HP Stores, ensuring that HP’s key alliance initiatives are flawlessly activated across markets. You will be part of the global PS Category Alliances organization, focused on translating strategic partner investments into impactful Go-to-Market (GTM) execution across HP's global markets, with primary focus on U.Barcelona - Hybrid
Drive end-to-end execution of strategic Microsoft Alliance-sponsored programs across HP’s global consumer business.
• Manage global program planning cycles, including defining timelines, deliverables, and success metrics.
• Act as the connective tissue between Alliance teams, Consumer Category at global and market level, Alliance Marketing, and HP Stores stakeholders.
• Track, analyze, and report on program performance, ROI, and sales impact across markets.
• Coordinate market readiness activities, ensuring alignment on content, sales tools, and enablement assets.
• Lead recurring cross-functional check-ins with Sales, Category, Marketing, and Alliance teams to
Facilitate stakeholder alignment across global and market teams to ensure consistent program rollout.
• Prepare executive-level program readouts, dashboards, and insights for internal and partner
Four-year or Graduate Degree in Marketing, Business Administration, Technical Sales, Project Management, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in marketing, business, sales, industry, PC/Technology retail, or a related field or an advanced degree with 2-4 years of work experience.
• Experienced in cross functional team leadership, including directing virtual teams.
• Proficiency in written and verbal English with emphasis on business vocabulary
• Strong program and project management capabilities, including milestone tracking, KPI reporting, and issue resolution.
• Advanced skills in PowerPoint and Excel; Familiarity with Alliance or co-funded partner program execution across global markets.
• able to synthesize complex data into actionable insights.
Structured training & career development opportunities
• There are several factors to consider including but not limited to, the role’s responsibilities, experience, location, education/training, internal equity, and key skills. MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination.