Why join the #TeamLoomis?At Loomis, we provide secure and effective comprehensive solutions for managing payments, including the distribution, handling, recycling, and storage of cash and valuables. Our customers include financial institutions, retailers, commerce-related businesses, and the public sector.We are one of the oldest and largest networks in the industry, operating for over 170 years with more than 25,000 employees across 400+ branch offices in 27 countries. Our headquarters are in Stockholm, Sweden.While our work can be challenging, many employees have stayed with us for decades, drawn by the desire to learn and succeed. Join our team!This role may be fully remote, based out of Madrid or anywhere in Spain.What does the Email Marketing Specialist role look like?
We are seeking a talented and detail-oriented Email Marketing Specialist to join our growing European marketing team. In this role, you will support the execution and optimization of multi-country marketing automation campaigns using Salesforce Marketing Cloud (SFMC). You will collaborate with local and regional marketing teams to bring campaigns to life through automation, personalization, and data-driven strategies.Responsibilities:
Campaign Development & Execution:
Build and execute automated marketing campaigns across email, SMS, push, and other channels using SFMC. Collaborate with country marketing teams to adapt and localize journeys. Create and maintain responsive email templates and landing pages using SFMC tools.Journey Management:
Design and implement customer journeys in Journey Builder, incorporating personalization, segmentation, and decision splits. Monitor campaign performance and make real-time adjustments.Data & Audience Management:
Manage data extensions, subscriber lists, and segmentation strategies, ensuring GDPR and local data privacy compliance.Reporting & Optimization:
Analyze campaign results, generate insights, and propose improvements. Present reports to stakeholders.Collaboration & Support:
Guide local teams on best practices and platform capabilities. Coordinate with IT and CRM teams for smooth data flow and integration.Authorities:
The EUL Marketing Specialist supports Loomis EUL and its subsidiaries.Experience and competencies required:
Mandatory:
Bachelor's degree in Marketing, Digital Communications, Computer Science, or related field. At least 1 year of hands-on experience with Marketing Automation Systems. Proficiency in SQL, HTML, CSS, and AMPscript. Strong understanding of marketing automation, personalization, segmentation, and analytics. English proficiency at C1 or C2 level.Desired:
Experience in a multi-country environment. Knowledge of GDPR and marketing compliance in Europe. Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer).
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