About Globant GUTGlobant GUT is Globant’s creative, digital marketing, advertising, and media studio. We combine creativity, data, and technology to orchestrate AI-powered marketing strategies that drive real business impact for our clients.We are looking for a CRM & Automation Analyst with strong expertise in Braze and a strategic mindset to design, execute, and optimize large-scale automated communication programs.What you’ll do- Design, build, and optimize automated journeys and multichannel campaigns (email, push, in-app, SMS, in-browser, etc.) using Braze.- Analyze behavioral, engagement, and conversion data to generate actionable insights and identify opportunities for improvement.- Define and manage advanced audience segmentation and personalization logic (attributes, events, Liquid tags, Connected Content).- Collaborate closely with strategy, data, creative, and tech teams to develop and execute integrated CRM campaigns & strategies.- Implement A/B testing and preferred-channel tests to optimize performance and user experience.- Produce performance reports and insights to guide decision-making and demonstrate impact.- Ensure adherence to marketing automation best practices, deliverability standards, and compliance (consent, privacy, opt-ins).What will help you succeed- Strong analytical thinking and results-oriented mindset.- Ability to translate data into effective personalization strategies.- Excellent collaboration skills with cross-functional teams (technical, creative, and strategic).- Constant curiosity about emerging CRM, automation, and customer experience trends.Requirements- 2–5 years of experience in CRM, marketing automation, or lifecycle marketing roles.- Proven hands-on experience with Braze (Canvas setup, segmentation, Liquid, Connected Content, metrics).- Strong understanding of database segmentation, personalization, and reporting.- Intermediate knowledge of HTML and email template editing.- Intermediate to advanced proficiency in Excel or Google Sheets, and familiarity with reporting tools (Looker, Data Studio, Tableau, etc.).- Intermediate to advanced English level (B2 or higher).Nice to have- Experience with other CRM platforms (Salesforce Marketing Cloud, HubSpot, Selligent, Klaviyo, etc.).- Basic understanding of SQL or Customer Data Platforms (CDP).- Experience working on global or multi-market projects.Go ahead and apply!--------At Globant Gut, we promote inclusion and diversity, regardless of race, religion, culture, gender, sexual orientation, gender identity, gender expression, physical condition, socioeconomic status, or disabilities.