Joining the TUI Musement Data Science & Analytics Team as a GTM Tracker Web Analyst, you will be providing support to the business experts in TUI Musement in the definition of the requirements regarding GTM for the Data and Sales teams. You will join a team that will have as its main objective to use TUI data sets and combine it with external data streams to create additional and innovative value for business development, process optimization and a more personalized digital service delivery.
**ABOUT THE JOB**
- Leading and advising on analytics implementation projects
- Management of clients analytics accounts
- Setting up Google Analytics, Tag Manager and event tracking
- Plan, build and implement MV and a/b tests
- Using Javascipt you will set up conversion and test tracking
- Setting up and managing data layers and implement data pipelines
- Being responsible for technical aspects of campaign tracking and performance reporting
- Support with general data analysis and insight reporting where needed
**ABOUT YOU**
- A Master’s degree in Statistics, Physics, Mathematics, Computer Science, Economics, or any other related quantitative fi eld or working experience of the same is also acceptable for the position. Business-oriented education is also valuable.
- Experience using Optimize or a similar testing tool
- Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM )
- Experience architecting, designing, and implementing data within a data layer
- Experience debugging analytics and other HTTP requests with browser developer tools/extensions
- Experience accessing APIs for Google Tag Manager, Google Analytics, and/or other services
- Work independently on tags configuration and the development of tags and data layer using Google Tag Manager for Web and Mobile Apps
- Work as an individual contributor and handle pipeline of tagging requests received from various websites
- Develop, design, build, test, and monitor of Web data layer and web tags/pixels
- Work with interactive marketing teams (paid media, social media, organic search engine optimization) for tracking in their areas and merging of their data with web analytics, as needed
- A good understanding of marketing platforms and ecosystem
- Work with program managers/marketing team for timely implementation of changes in tagging due to site changes
- Tagging schemas and specifications for new sites and new site features
- Quality assurance and debugging of tagging as implemented by developers
- Write tagging specifications/flow for developers for enhanced ecommerce websites/apps
- Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager. Server-side tags implementation is a plus
- Access the Google Tag Manager and Google Analytics APIs for automating tasks
**ABOUT OUR OFFER**
- Competitive salary and benefits as standard
- Career progression opportunities in more than 50 countries worldwide
- Develop yourself as part of a friendly, richly diverse and virtual international team
- Exceptional approach to your learning - access to free learning platforms & language lessons
TUI Musement is a leading Tours & Activities business. It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets and transfers in more than 50 countries worldwide. There are over 130,000 ‘things to do’ in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites and direct to TUI customers. We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide. TUI Musement sold around 10 million excursions, tours and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group.
In 2018, TUI’s Tours & Activities division acquired Musement, a leading traveltech start-up. Following a two-year transition period, both became one fully integrated business - known as TUI Musement - combining the integral reach, strong resources and high quality in-destination service delivery of TUI, with the digital capabilities, agile working methodology and start-up mindset of Musement.
We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA.
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