Senior UI Animator
Were searching for a skilled and imaginative UI Animator to help bring our Innovation Lab titles to life adding motion, clarity, and expression to the player experience. In this role, you ll collaborate with UI/UX designers, game artists, and developers to transform static mockups into engaging, polished in-game animations that enhance usability and elevate visual appeal.
You ll be responsible for animating UI elements, 2D characters, and environments, and for ensuring smooth implementation in Unity. This role sits at the intersection of design, storytelling, and tech where performance, aesthetics, and gameplay meet.
Technical art experience will directly support your ability to optimize, prototype, and implement animations across the product. You ll also begin exploring generative AI tools for motion concepting and creative acceleration.
Experience with tech art or generative AI tools is a strong plus, offering extended scope to prototype, optimize, and expand the creative toolkit.
Key Responsibilities
Animate UI elements and transitions that improve clarity, responsiveness, and user delight
Translate motion concepts and static designs into production-ready animations
Work closely with UX/UI teams and developers to ensure consistency and performance
Animate 2D characters and environments to support storytelling and gameplay
Prototype animations using tools like After Effects, Animate, or Spine
Implement animations directly in Unity using its 2D animation system
Collaborate with technical artists to optimize assets for different platforms
Maintain motion documentation, animation libraries, and style guidelines
Explore and prototype with generative AI tools for motion concepting and rapid ideation
Embrace feedback and iteration to deliver polished final results
What We re Looking For
2+ years of experience animating UI and 2D elements in games
Strong grasp of animation principles: timing, easing, anticipation, and feedback
Proven experience implementing UI animations in Unity
Eye for layout, design, and motion aesthetics
Proficient with After Effects, Animate, Spine, or similar tools
Understanding of performance constraints for mobile platforms
Familiarity with Unity timelines, shaders, or basic scripting is a plus
Experience with generative AI tools for prototyping is a strong advantage
Excellent English and interpersonal skills
About You
Collaborative and open-minded, with a problem-solving approach
Takes feedback well and adapts with minimal rework
Diligent, focused, and meets deadlines
Passionate about mobile games and crafting engaging player experiences
Curious and proactive about new tools and creative technologies
Why Product Madness ?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gda sk, Lviv, Montreal and a remote team spanning the USA, making us a truly general powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don t just take our word for it. In ****, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the Employer of the Year - Media and Entertainment category.
So, what s stopping you?
Travel Expectations
None Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
UX/UI, After Effects,Unity