Working at Freudenberg: We will wow your world!
Responsibilities
- Key Responsibilities
- Support the Director Brand to develop and implement the group-wide, integral digital communications strategy on the basis of the existing brand strategy
- Lead the online communication and digital advertising projects – from the Concept to the international roll-out following the customer journey
- Consultancy of the local Marketing teams in the adaptation of the digital strategy according to their country-specific needs and products
- Develop global guidelines for web-based marketing (SEO/SEM, marketing database/social media) in order to create unique user experience and optimize sales
- Lead the flexibly- adaptive Content strategy based on the Customer Journey in main markets
- Additional Responsibilities
- Identify trends and insights in Digital Brand Mgt., and elaborate concepts and proposals how to optimize relevance, brand fit and overall performance
- Support in the planning and execution of local digital Marketing activities, incl. media planning
- Review digital agency set up and build network
- Lead the service providers (from creative digital agency, central SEO agency, to media agencies) and develop and implement local guidelines
- Organisation
- Direct reporting line: Director Brand and communications
- Number of direct reports:
- Interactions (internal & external)
- BDG
- Brand and Communication team
- E-commerce team
- Local Operations (Countries)
- Agencies
- Freudenberg Corporate and other Freudenberg Business Groups
Qualifications
- Professional Experience and Education
- Degree in Economics / Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management
- Minimum 5 years job experience – with Category insights (FMCG, Non-food) as an advantage – with a proven track record in digital marketing, media management and ideally SEO
- Good Technical knowledge of all relevant tools for analytics and data management
- Experience in supervising outside vendors and agencies
- Specific skills and knowledge
- Experienced in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content
- Ability to think in brands, digital trends and the changes of consumers
- Strong analytical and interpersonal skills
- Strong communication skills towards multiple stakeholders
- Coordination and project management skills
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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