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At, we live for the holidays. We are the European Travel Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.
We are looking for a Digital Media Intern to join our team of around 1,700 people worldwide to help us power up the traveller''s journey for millions of holidaymakers. If you are passionate about Online Advertising, and about digital caign management, keep on reading, as you might be the perfect fit for this job.
Job Description
The job in brief:
* Job Title Senior SEM Manager
* Working model Hybrid from Madrid, Remote from Spain
* Team Marketing
* Level Professional (experience working coordinating teams)
* Location Madrid
* Contract Permanent, full time (36 h/week)
What your impact will be:
The Senior SEM Manager will be responsible for overseeing the day to day SEM processes and performance metrics for a group of markets and account managers. She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects.
* Developer of customer acquisition strategy across different products for the SEM channel.
* Daily looking and monitoring of sales, profitability, and target tracking.
* Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
* Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
* Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.
* Monitor competitive metrics (market share, competition) proactively.
* Build, lead, and deploy an effective A and mobile strategy for the business.
* Development of solutions and automation processes for operational consistency and efficiency.
* Deliver annual forecasts and estimation of targets.
Qualifications
Your expertise:
1. Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
2. Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources.
3. Very data oriented, strong analytical and numeracy skills.
4. Dynamic person with a data driven approach; ability to leverage data to influence marketing decisions.
5. Experience in managing large budgets for Paid Search caigns.
6. Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
7. Desire to collaborate with other departments outside of SEM team in order to enhance paid search caigns.
8. Minimum kno