From Iwantic, we are currently looking for a Demand Generation & CRM Specialist for an international end-client within the SaaS sector, currently in an expansion phase and strongly focused on B2B growth.
The selected candidate will play a key role in driving commercial opportunities and optimizing lead acquisition and management processes, working closely with the sales team in a highly results-driven SaaS environment.
Responsibilities
* Develop and execute demand generation initiatives in B2B environments, with a primary focus on outbound strategies.
* Build and maintain qualified prospect databases, ensuring proper segmentation, data accuracy, and ongoing updates.
* Manage the CRM and its automation workflows, guaranteeing accurate lead tracking, campaign attribution, and performance visibility.
* Collaborate with the sales team to improve conversion rates and opportunity follow-up processes.
* Coordinate external digital marketing providers (SEO and SEM), monitoring performance and ensuring alignment with lead acquisition objectives.
* Analyze performance metrics and continuously propose improvements to campaigns, processes, and tools.
Requirements
* University degree in Marketing, Business Administration, Communications, or a related field.
* 2 to 5 years of experience in demand generation or B2B marketing, preferably within SaaS environments.
* Hands-on experience working with CRM platforms and marketing automation tools.
* Strong analytical skills with a clear results- and metrics-driven mindset.
* Experience collaborating with external digital marketing agencies or vendors.
* Fluent or near-native level of English (mandatory).
* Autonomous, well-organized profile with a hands-on and proactive approach.
What We Offer
* Permanent contract directly with the end client.
* Opportunity to join a growing international technology company.
* High level of autonomy and ownership over a strategic business growth area.
* Dynamic, performance-driven environment with real opportunities for professional development.