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Main Challenge
As a User Acquisition Manager at Gameloft for brands, your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning, cross-team collaboration, and clear performance reporting.
Main Challenge
As a User Acquisition Manager at Gameloft for brands, your main mission is to drive profitable and brand-consistent UA campaigns for mobile IP games through strategic planning, cross-team collaboration, and clear performance reporting.
What You Will Be Working On
* User Acquisition & Profitability Drive UA for mobile IP games with a focus on high-quality users, profitability, and IP/brand consistency.
* Campaign Management Plan, execute, and optimize UA campaigns across multiple channels aligned with performance goals.
* Client-Facing Reporting Prepare and deliver clear, compelling performance presentations (in English), ensuring data transparency and working closely with client teams when needed.
* Budget Strategy & Investment Define and implement UA investment strategies tailored to audience, seasonality, market dynamics, and auction behavior.
* Cross-Department Collaboration Coordinate with Sales, Production, Creative, ASO, and other Marketing teams to maximize results and visibility.
* Performance Review Conduct post-mortem analyses to extract learnings and improve future campaigns
WHO YOU ARE
* Exceptional presentation and communication skills in both cases client facing and internal, across different departments
* Analytical and problem-solving skills to analyze and optimize campaign performance almost independently.
* Team Player Collaboration and teamwork skills to work effectively with cross-functional teams.
What You Need To Succeed
* 3 to 4 years of experience in user acquisition and performance marketing.
* Previous experience in the mobile game industry is a strong plus.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Entertainment Providers and Graphic Design
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