Position Summary
- Defines the Marketing Strategy for the Brand in the Affiliate
- Builds and drives the 360° consumer marketing plan across all media channels
- Drives A&P; mix optimization
- Defines the Consumer Journey(s) combining all communication and distribution channels
- DP & forecasting
- Merchadising focus and priorities
ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA
- Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations ) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams
- Build consumer marketing calendar including A&P; quarter and priorities
- Push the collaboration with OL with the 360-degree approach
- Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)
- Budget elaboration,
- Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines
- Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.
- Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.
- Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.
MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS
- Identify new local opportunities to reach new consumer segments.
- Develop digital, social and CRM focus.
- Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.
- Lead consumer insights and data, infusing the overall team.
- Define ‘sampling strategy’ and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.
**Qualifications**
Work Experience & Profile
× Strategic vision
× Expertise of cosmetic industry
× Marketing & Digital background
× Excellent communication skills
× Passion for beauty and sensitivity to luxury
Job Requirements & Qualifications
5+ years of experience
Fluent English
**Job**: Marketing
**Primary Location**: Europe, Middle East, Africa-ES-MD-Madrid
**Job Type**: Standard
**Schedule**: Full-time
**Shift**: 1st (Day) Shift
**Job Number**: 248292