Overview
Verisure is on the lookout for a talented, innovative, data-driven, passionate Group AI Marketing Lead to join our Group Digital team and report into the Group Digital & Growth Director. The Group AI Marketing Lead will be responsible for integrating artificial intelligence (AI) technologies into digital marketing strategies and optimizing our paid media efforts across search, social media, and display thanks to AI solutions to drive incremental growth. This role will help us understand changes in search behaviors across platforms, including social media, and will be a strategic partner to uncover insights, identify growth opportunities, and ensure efficient investment to drive performance.
At Verisure, success is driven by our people, and we are committed to investing in them every day. Joining Verisure means becoming part of an industry-leading, world-class company that thrives on a strong entrepreneurial spirit.
Verisure Marketing
Verisure Marketing – Collaborative, impactful and consumer-centric
Our marketing department has more than 2000 talented colleagues across 17 countries, split across acquisition & lead generation, digital, data & intelligence, brand, external communication, contact centre and telesales at Group and local level.
We foster a culture of innovation, experimentation, and continuous learning. You’ll have the opportunity to shape digital campaigns, contribute to global growth, and leave a lasting mark on our brand’s visibility and lead generation.
We are proud of our long track record of double-digit new consumer growth, brand awareness & image growth, and improved customer experience & loyalty. The diversity of our team’s background from leading FMCG companies, Telco or consulting is a fantastic asset to continue building on our growth plans. Join us to become one of us – business enablers and essential contributors to sustainable business growth.
Key Responsibilities
The Group AI Marketing Lead will be responsible for integrating AI technologies into digital marketing strategies and optimizing our paid media across search, social media, and display to drive incremental growth. You will be a strategic partner and advisor to the Group Digital Marketing Team and will work closely with local campaign managers across the 17 markets to uncover insights, identify growth opportunities, and ensure we’re investing efficiently to drive performance. Priorities include:
* Supporting the Group Digital & Growth Director and the digital team on the implementation of AI-driven digital marketing strategies and development of personalized digital marketing campaigns.
* Leveraging cutting-edge AI marketing tools to create data-driven campaigns that optimize reach and conversion across all digital platforms.
* Staying abreast of AI trends, emerging technologies, and the competitive landscape to proactively recommend innovative AI initiatives.
* Driving innovation through AI tools, trend analysis, and performance insights.
* Keeping up to date with AI features changes and roll-outs in platforms (Google, Meta, TikTok, YouTube, LinkedIn, etc.) and industry benchmarks.
* Working closely with local digital marketing teams to ensure media spend pacing and ROI targets are met.
* Using strong analytical skills to identify trends, anomalies, and opportunities within campaign data to inform optimization strategies.
* Assisting in A/B testing, creative performance reviews, and bid strategy evaluations.
* Collaborating with the Group Digital & Growth Director on ad hoc assessments, presentations, and deep-dive analyses.
Location
Madrid or Paris
Qualifications, Experiences, and Competencies
We are looking for a high-potential/top-performer who is proactive, solution-oriented, and focused on driving value to the business.
* Bachelor’s degree in marketing, business administration, digital media, AI, or a related field (top-tier education preferred).
* Minimum 5 years of paid media experience across channels such as paid search, paid social, display, or programmatic in an agency or for performance-focused brands.
* Proven experience working with media buying, creative, and analytics teams to optimize ad performance and conversion flows.
* Strong grasp of digital marketing metrics (CPC, CPL, CPA, CTR, ROAS, etc.) and ability to interpret them.
* Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker, Excel, or similar BI platforms.
* Data-driven mindset with strong analytical skills.
* Motivated, proactive, and eager to learn with a positive, enthusiastic attitude;
able to handle challenges in a fast-paced environment.
* Excellent communication skills and ability to turn data into actionable insights.
* Significant experience in a multi-cultural environment;
collaborative with strong interpersonal skills for working with global teams.
* Fluency in Spanish and English;
a third European language is a plus.
* Bonus:
Advanced degrees, online courses, or certifications in AI.
Strong fit with our Company DNA
* Passionate in Everything We Do:
Drive impact quickly and delight customers.
* Committed to Making a Difference:
Deliver with excellence and accountability.
* Always Innovating:
Embrace continuous learning and risk-taking to improve.
* Winning as a Team:
Leverage strengths and collaborate to achieve success.
* With Trust & Responsibility:
Act with integrity, humility, and mastery.
At Verisure, we are committed to fostering a diverse and inclusive workplace, recognizing that diversity of thought and background strengthens our teams and drives innovation. We reject all forms of discrimination and bias, and we believe in equal opportunities for everyone.
#J-18808-Ljbffr