PR & Marketing Director (based in Lisbon)
Develop and execute an integrated, strategic annual plan for public relations and social media to align with the hotels business objectives.
Lead proactive and creative programs that identify and leverage unique, newsworthy opportunities to elevate the hotels presence.
Build and maintain strong professional relationships with local, regional and international media and influencers to generate consistent coverage.
Pitch targeted story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotels offerings.
Act as a strategic advisor on reputation management, monitoring public attitudes and managing issues or crisis communications.
Oversee and innovate the hotels digital and social media strategy, curating engaging content that reflects our brands DNA.
Manage all property social media channels, increasing follower engagement and elevating the brands digital presence.
Actively co-manage the hotels proprietary website, ensuring content is current, aligned with business goals and optimized for SEO.
Lead the hotels paid media strategy and manage agency partners to improve digital performance
Collaborate with the F B and Spa teams to shape promotional strategies that drive revenue growth
Coordinate with third-party agencies, ensuring alignment with strategic goals and maximizing opportunities for exposure.
Manage content for third-party platforms and partner websites to ensure accurate representation of the hotel.
Maintain a comprehensive image library to ensure consistent, high-quality visual representation.
Oversee photo and video shoots, ensuring alignment with brand standards.
Pursue and integrate user-generated content, collaborating with influencers and content creators and leveraging social media tools effectively.
Lead community relations, CSR initiatives, and internal communications to strengthen the hotels reputation as a valued community partner.
Serve as a liaison with corporate communications teams, pitching stories and engaging in group-wide initiatives.
Experience in hospitality is a must (luxury is very desirable)
Fluency in English is a must
Bachelors degree in Communications, Journalism, Marketing, Hospitality or a related field.
Minimum 5-7 years of proven experience in public relations, social media, or marketing communications, preferably within the luxury or hospitality sector.
Strong media relations experience with established connections that deliver measurable results.
Exceptional verbal and written communication skills with an ability to create compelling narratives.
Creative mindset with a keen eye for detail and aesthetics, including photography and visual storytelling.
Proficiency in leveraging social media platforms and analytics tools to monitor and optimize performance.
Demonstrated ability to manage multiple projects, meet deadlines, and excel under pressure.
Expertise in SEO, PPC, and digital marketing strategies.
Adept at collaborating with diverse teams and managing third-party agencies and vendors.
Reading, writing and oral proficiency in English. Desirable Spanish or Portuguese.
Leading hospitality company within luxury sector.
Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Employee Discount for stays at any hotel
Complimentary Employee Meals
SEO, PPC, Social Media, Analytics