We are looking for a Marketing Platform Automation Associate Manager to lead regional marketing activation programs across LATAM and EMEA. This role sits within Marketing Operations and focuses on campaign production excellence, automation strategy, and stakeholder management.
Desplácese hacia abajo para obtener una visión general completa de lo que requerirá este trabajo. ¿Es usted el candidato adecuado para esta oportunidad?
You will lead cross-functional POD teams and ensure high-quality, scalable campaign delivery through marketing automation platforms integrated with CRM systems.
Key Responsibilities:
Campaign Leadership
* Lead a cross-functional POD (data analysts, campaign builders, PMMs).
* Drive a predictable and scalable campaign execution cadence.
* Ensure alignment with regional marketing objectives.
End-to-End Campaign Production
* Manage intake via Program Intake Forms (PIF) and Copy Docs.
* Oversee build of:
* Landing Pages
* Thank You Pages
* Confirmation Emails
* Ensure all assets meet technical and brand specifications.
Marketing Automation Execution
* Build and optimize email nurtures in Marketo.
* Manage segmentation logic and audience governance.
* Ensure correct lead routing into Salesforce (Vector).
* Maintain naming conventions (Tactic IDs) for clean reporting.
Regional Localization
* Deploy localized content for Brazil & LATAM.
* Validate character limits, imagery, legal language (GDPR & opt-in compliance).
* Ensure cultural and regulatory alignment.
Stakeholder Management
* Primary POC for Regional PMMs.
* Guide stakeholders through system transitions (e.g., legacy link migration).
* Unblock technical bottlenecks.
Performance & Governance
* Audit production metrics.
* Maintain CRM hygiene.
* Ensure reporting readiness for regional dashboards.
Required Skills
* Marketing Automation & Technology Design (P5 level)
* Strong Marketing Operations background
* Marketo (advanced)
* Salesforce / CRM integration
* Campaign production management
* Stakeholder engagement
* Enterprise B2B marketing environments
Profile
* Autonomous problem solver.
* Structured thinker.
* Comfortable with moderate complexity.
* Experienced managing small teams or workstreams. xsgfvud
* Detail-oriented with strong governance mindset.