Empresas: Minor Hotels Europe & Americas
Are you looking for a new adventure? we are looking for an F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) to cover a maternity leave
A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Here's a brief definition in English:
Qué tendrás que hacer?
Definition of the Marketing & Communication Plan for Outlets
* Establishment of the Marketing & Communication plan.
* Plan creation.
* Plan monitoring.
* Plan adaptation throughout the year.
Branding and Concept
* Ensure visual and conceptual consistency for each outlet.
* Development of all stationery and communication/marketing materials required for each restaurant.
Digital Communication
* Supervise publications, materials, and shootings. Control monthly publication calendars.
* Coordinate with agencies and the e-commerce team.
* Optimize presence on key platforms (websites, Google Business Profile, reservations).
PR
* Coordinate the PR plan of each outlets hotel.
* Draft/Review press releases.
* Organize national and international press trips to promote the restaurant.
* Hosting: receiving journalists and influencers.
* Development of gifts for clients or press.
* Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.
Campaigns and Activations
* Ensure proper implementation of promotions and events.
Analysis and Visibility
* Establish KPIs, track them, and consolidate reports.
* Verify updates of websites, apps, and basic SEO.
* Analyze competition and digital trends.
Regional and Cross-Functional Coordination
* Align the strategy of the different outlets under a unified brand vision.
* Share best practices among hotels and ensure consistency across all markets.
Management of Suppliers and External Agencies
* Select, coordinate, and follow up with PR, social media, and design agencies.
* Validate deliverables and ensure compliance with timings and budgets.
Budget and Reporting
* Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
* Control the assigned marketing investment.
* Prepare consolidated reports by country/region for Management and BU.
Reporting
* Direct reporting to the GM.
Qué buscamos?
* Skills
o Excellent capacity to plan, organize and manage priorities;
o Strategic thinking, in line with brand positioning and business objectives.
o Service oriented person
o Strong sense of aesthetics and creativity.
o Excellent communication skills, verbal and written, in Spanish and English;
o Experience / knowledge of graphic design tools
o Prior experience in Hospitality and Tourism/Gastronomy/Luxury experience
o Spanish mother tongue is mandatory plus high level of English
Qualifications
o Master/Bachelor's Degree in Marketing or Communication
o Minimum 2 years of experience in similar position
Por qué elegirnos?
At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as:
* Global experience a diverse team representing over 150 nationalities.
* Challenging professional development opportunities, both nationally and internationally.
* A wide range of training programs to enhance skills.
* Well-being initiatives, including flexible working conditions.
* Employee recognition programs, such as our Memorable Dates.
* Opportunities to make a difference through our sustainability program and volunteering initiatives.
* Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.
Requisitos :