About the RoleThe Barcelona School of Economics (BSE) is seeking a dynamic and results-driven Acquisition Specialist to join our Marketing & Admissions Department.
You will play a key role in developing and executing student acquisition strategies across digital channels for your assigned program vertical.
This position is idóneo for a digital marketer passionate about higher education, data-driven strategy, and innovative campaign execution for lead generation.
What will you do?
Acquisition Strategy & ExecutionDevelop and implement digital marketing campaigns across relevant platforms (Google Ads, Meta, LinkedIn, TikTok, marketplaces, email, SEO, etc.)Execute strategies for all stages of the marketing funnel: lead generation, nurturing, retargeting, and alumni engagement.Create and manage marketing assets in collaboration with the Communications team (banners, headers, videos, carousels, email templates).
Audience & Market ResearchConduct ongoing research to understand target audience demographics, behaviors, and media consumption habits per program.Analyze competitors' acquisition strategies and identify areas for differentiation.Performance Monitoring & OptimizationMonitor campaign performance and make data-driven optimizations to improve ROI, CTR, and conversion rates.Define and track KPIs across platforms and courses/programs (daily/weekly/monthly/yearly reporting).
Provide insights and reports to internal stakeholders including management and program directors.Technical & Analytical OwnershipEnsure proper campaign tracking using tools such as Google Analytics 4, SEMrush, Looker Studio, and HubSpot.Manage website acquisition elements: submission forms, CTAs, landing pages, cookie consent, CRO and A/B testing.Ensure CRM integration and accurate data flow for leads and campaign analytics.Collaboration & Budget ManagementCollaborate closely with Communications, Admissions, and external agencies.Manage allocated campaign budgets and adjust based on performance insights.Participate in annual forecasts and strategic planning.Qualifications & Essential Skills3+ years of experience in digital marketing, preferably in education or performance marketing roles.Proficiency in:Google Ads, Meta Ads, SEO/SEMMarketing automation and email marketingGoogle Analytics 4, Tag Manager, Looker Studio, SEMrushWordPress and campaign landing page optimizationStrong analytical mindset and data interpretation skills.Experience with conversion rate optimization and A/B testing.Ability to manage budgets and generate clear performance reports.Excellent communication and stakeholder management skills.Fluent in English (spoken and written).
DesirableKnowledge of HTML/CSS and WordPress CMS.Adobe Creative Suite (Photoshop, Dreamweaver) or similar design tools.Experience in UX/UI practices.Familiarity with CRM and lead nurturing tools (e.g., HubSpot).
Knowledge of AI tools in digital marketing.What We OfferA collaborative and international working environment.The opportunity to work in a prestigious academic institution.Involvement in impactful marketing projects that directly support education and social advancement.
Competitive salary and benefits package.