Job Title: Category Manager - FMCG
We are looking for an experienced Category Manager to join our FMCG multinational company. The ideal candidate will have at least 3 years of experience in category management within the FMCG sector and be fluent in English.
Responsibilities:
* Analyze market, customer, and channel trends, issues, opportunities, and competitor activity. Communicate findings regularly to marketing and business unit stakeholders to support strategic decision-making.
* Define local category growth strategies based on market understanding. Develop marketing strategies and joint business plans to fuel growth engines.
* Create compelling category growth stories to establish thought leadership and strengthen customer partnerships.
* Establish clear guidelines for commercial drivers across categories, channels, and brands.
* Identify top-performing portfolios and optimal assortments by channel, setting distribution targets.
* Develop shopper-based shelving and placement strategies, including primary and secondary placements with specific objectives per channel.
* Collaborate with RGM managers to translate pricing strategies into Price Pack Architecture and promotional strategies at brand and SKU levels.
* Monitor and evaluate guidelines regularly using relevant KPIs, in collaboration with brand teams and KAMs.
* Co-own strategies and plans for in-store advertising and promotion with brand teams, covering both brick-and-mortar and e-retail channels.
* Participate in demand reviews, providing insights into sales volumes, net sales, and spending, while anticipating risks and opportunities.
* Identify and share best practices to enhance team performance.
* Partner with Key Account, Field Sales, Consumer Marketing teams, and other functions including Global Teams, Finance, Supply, and Quality.
* Report to the Sales Strategy and Planning Director.
* Support sales transformation initiatives by working cross-functionally and with customers to develop strategic plans.
* Analyze long-term trade and category trends, including changes in customer behavior, merchandising, and emerging channels.
* Demonstrate category excellence through deep knowledge and long-term vision, developing cross-category strategies and initiatives.
* Utilize data effectively to evaluate strategies' performance, establish KPIs, and propose incentives to drive growth and efficiency.
* Lead and accelerate transformation initiatives, fostering agility, innovation, collaboration, and talent development.
Additional Benefits:
* 3 days working from home per week
* Positive work environment
* High visibility within the organization
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