Fluidra is looking for a Digital Marketing Lead to join our Global Digital Marketing team in our Sant Cugat (Barcelona) office. If you are looking for hand-on and strategic experience in a leading company, you are in the right place!
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WHAT YOU WILL CONTRIBUTE
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Reporting into the Integral Web Ops Director (Global), the Digital Marketing Lead is a hands-on technical role responsible for the creation of a new global capability with the goal to elevate digital marketing excellence.
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With background in Marketing, Communication, or similar, the role ensures the consistent adoption of best practices, global guidelines, and scalable digital marketing strategies across countries.
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The position combines strong technical execution, autonomy and continuous experimentation.
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KEY RESPONSIBILITIES
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· Demand Generation & Pipeline Contribution
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· Define global frameworks for demand generation campaigns (webinars, content syndication, paid media).
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· Align digital marketing with sales pipeline goals and revenue targets.
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· Ensure marketing contributes measurable impact to pipeline creation and acceleration.
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· Content Strategy & Thought Leadership
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· Guide content marketing for B2B audiences (whitepapers, case studies, blogs, webinars).
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· Establish best practices for messaging consistency across markets.
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· Support thought leadership initiatives to elevate brand authority.
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· Account-Based Marketing (ABM)
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· Develop global standards for B2B digital marketing campaigns, ABM, lead nurturing, and customer engagement.
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· Develop ABM playbooks for targeting strategic accounts.
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· Guide countries on how to leverage digital channels for personalized account engagement.
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· Align ABM efforts with sales teams for joint execution.
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· Data, Analytics & Insights
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· Standardize measurement frameworks across countries.
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· Drive adoption of dashboards and reporting tools.
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· Provide global insights and benchmarks to help local teams optimize.
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· Technology & MarTech Enablement
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· Oversee integration and governance of marketing technology stack (Braze, SFMC, CRM, analytics tools).
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· Ensure countries are trained and enabled to use platforms effectively.
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· Evaluate new tools and innovations for global scalability.
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· Compliance & Data Privacy
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· Establish global guidelines for GDPR, CCPA, and other data privacy regulations.
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· Ensure campaigns meet compliance standards across all regions.
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· Provide training and governance frameworks for local teams.
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· Change Management & Training
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· Lead enablement programs to upskill country marketing teams.
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· Create training modules, workshops, and certifications for digital marketing excellence.
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· Act as a mentor and coach to regional leads.
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· Cross-Functional Collaboration
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· Partner with Sales, Product, and Customer Success to align digital marketing with business priorities.
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· Ensure marketing strategies support the customer lifecycle from acquisition to retention. Stakeholders:
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Integral Digital Marketing, Regional & Country Marketing Teams, Sales and Business Development
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Product & Category Teams, Customer Success, IT / MarTech teams, External agencies and digital partners
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WHAT WE SEEK Education
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· Master’s degree from an accredited institution, with degree preferred in Marketing, Communication, Business or similar
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Experience
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· 7+ years of experience in digital marketing with a strong B2B focus; B2C experience is a plus.
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· Proven experience in global or regional marketing leadership, ideally within a Center of Excellence or similar governance structure.
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· Knowledge of advanced analytics, attribution modeling, and marketing ROI measurement
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· Hands-on expertise with Salesforce Marketing Cloud and Braze (campaign setup, segmentation, personalization, analytics).
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· Strong knowledge of B2B marketing strategies: ABM, lead generation, funnel optimization, and content-driven campaigns.
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Skills
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· Ability to balance global standardization with local market flexibility.
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· Excellent communication and collaboration skills; ability to work across global, cross-functional teams.
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· Proven ability to manage multiple stakeholders and drive consensus across complex organizations.
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Languages
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· English and Spanish at proficiency level.
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Travelling:
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· Mainly within Europe (30-50%) for workshops, training, and cross-functional meetings.
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WHAT WE OFFER
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· Innovative, dynamic and friendly work environment.
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· Opportunities for professional growth and development in the leading company in it’s industry.
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· Competitive compe