As the largest provider of health care products and services to office-based dental and medical practitioners, Henry Schein Inc. understands what it takes to be successful. Ranked first in its industry on the FORTUNE World's Most Admired Companies list we set ourselves apart through our culture. General Summary
&##Exciting opportunity with Henry Schein EMEA as a Digital Paid Media Specialist, Europe&##127775;
If you are familiar with PPC platforms, paid ads and Hubspot landing pages, then this is for you.
&##Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
Perform regular account audits in EMEA accounts to identify areas for performance improvement.
Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.
&##Minimum 3+ years of hands-on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline.
Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
Excellent understanding of PPC campaigns (types, channels, structures, strategies)
Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.
Excellent analytical skills for data analysis and reporting.
Experience working with large-scale budgets and multi-country campaigns.
Experience with landing page creation in HubSpot or similar platform.
Proficiency in ad copy and asset creation for PPC campaigns.
Knowledge of other digital channels (SEO, Social, Programmatic, Email).
Google Ads Certification is preferred.
Strong English communication skills – written and spoken fluency required. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology with approximately 25,000 Team Schein Members worldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. The Company ́s Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental laboratories, government and institutional health care clinics, as well as other alternate care sites.
Henry Schein operates through a centralized and automated distribution network, with a selection of more than 300,000 branded products and Henry Schein corporate brand products in our distribution centers. For more information, visit Henry Schein at Facebook.com/HenrySchein, and Twitter.