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Omnichannel key account manager

Zaragoza
Indefinido
Revlon Inc.
Responsable grandes cuentas
Publicada el Publicado hace 18 hr horas
Descripción

In REVLON, a leading multinational company in the cosmetic sector, we are hiring an Omnichannel Key Account Manager (Pro-Retail)

This role will manage strategic partnerships with retailers and pure-play players across physical and digital channels, ensuring consistent pricing, promotions, activations, and brand visibility while maximizing sales and profitability in an omnichannel environment.

Role Objectives:

* Increase market share and share of shelf within strategic omnichannel accounts.
* Ensure consistency in pricing, promotions, and activation across channels.
* Optimize the shopper experience in omnichannel environments.

Key Responsibilities:

-Commercial Management

* Negotiate annual agreements, commercial terms, and joint business plans.
* Define sales and profitability targets by channel (offline & online)
* Manage pricing and promotional conflicts between channels.

-Omnichannel Execution

* Implement integrated physical and digital activations.
* Coordinate in-store and digital platform initiatives.
* Ensure consistent brand visibility across all touchpoints.

-Digital & Retail Media

* Optimize digital content (images, descriptions, SEO) on online platforms.
* Plan and execute Retail Media campaigns with a strong ROI focus.
* Monitor and optimize KPIs such as CTR, conversion rate, and ROAS.

-Analysis & Reporting

* Analyze sell-in and sell-out performance by account and channel.
* Prepare omnichannel KPI reports (share of shelf, share of search)
* Generate insights to improve shopper experience and profitability.

-Stakeholder Management

* Collaborate with internal teams: E-commerce, Trade Marketing, Digital & Finance.
* Coordinate with retailer teams on activations and digital optimization.
* Prepare client presentations and commercial proposals.

Education and experience required:

* University degree in Business Administration, Marketing, Digital, or related fields
* English (B2)
* 2+ years in retail and/or e-commerce account management
* Experience with pure players and/or marketplaces
* Background in Retail Media, digital content optimization, SEO, and campaigns

Knowledge, Skills & Abilities required:

* Strong commercial acumen.
* Ability to manage priorities in complex environments.
* Strategic omnichannel mindset.
* Strong analytical and reporting skills.
* Flexibility, collaboration, and teamwork orientation.
* Availability to travel in Spain.

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