Senior Product Marketing Manager (B2B2C)
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Department:
Product
Employment Type:
Full Time
Location:
Barcelona
Reporting To:
Marcio Spinola
Compensation:
€50,000 - €75,000 / year
Description
AirHelp is continuously expanding its B2B product portfolio, and now we're looking for a
Senior Product Marketing Manager (B2B)
who will own how our products are understood, positioned, and sold. This role sits at the intersection of Product, Sales, and Marketing - with one clear mission:
turn product value into revenue impact .
You will be the architect of our competitive positioning and the engine behind our sales team's success. Your goal is to translate complex product capabilities into high-impact value statements that resonate with B2B buyers and drive sustainable growth.
What you'll drive:
Define and evolve the value proposition across the full product portfolio.
Shape Ideal Customer Profiles, Customer Success processes, Product Insights, and a clear, differentiated messaging framework that cuts through a competitive B2B landscape.
Ensure a consistent narrative across sales, marketing, and any other customer touchpoints.
Design and own the Sales Enablement program, including onboarding, regular training, and pitch certification.
Create sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards.
Own the product demo experience - from scripts to environments - so Sales can confidently showcase value.
Continuously benchmark competitors to identify gaps, threats, and opportunities.
Translate market signals into clear "how we win" guidance for Sales and leadership.
Monitor trends and innovation to proactively influence product and Go-To-Market decisions.
Own Go-To-Market strategy for new feature launches and market expansions for B2B product lines (including value proposition, channels, marketing material, pricing, and KPIs).
Collaborate with the Product team to gather
Customer Success insights, turning user feedback into marketing gold.
Use win/loss analysis and product usage data to refine positioning and influence the roadmap.
Sales cycles are shorter, and conversion rates are higher due to clearer positioning.
Sales teams actively use and trust the enablement materials you've built.
Go-To-Market launches are executed on time, with measurable pipeline and adoption impact.
Market share grows vs. key competitors.
What sets you apart:
Experience:
5+ years in Product Marketing, specifically within the B2B2C area or Travel sector.
Content Mastery:
Good writing and storytelling skills; ability to create "sales-ready" content that converts.
Strategic Mindset:
Proven ability to build GTM plans that have resulted in measurable pipeline growth.
Technical Savvy:
Comfortable deep-diving into product features and translating them into business benefits (including managing demo environments).
Collaborative Spirit:
A history of building strong relationships with Sales, Product Management, and Field Marketing teams.
Why AirHelp?
Culture of Autonomy:
No micromanagement, no politics. Just builders building.
Growth Investment:
Personal development plans, internal workshops, mentorship, and language classes.
Culture That Cares:
Team events, supportive peers, and a mission you can feel proud of.
Flexible Benefits:
Choose between gym pass, personal development, childcare, transport, or travel subsidies. xqysrnh
Global Workstyle:
Work from anywhere for up to 2 weeks/year, because we know the best ideas come from seeing the world.