Embrace the energy of ZEST.
Compruebe que cumple con los requisitos de habilidades para este puesto, así como con la experiencia asociada, y luego envíe su CV a continuación.
Where wild beauty meets relaxed luxury, a refined escape with Ibiza's energy. A place to unwind, connect and indulge. Morning sun, slow breakfasts, music in the air, and a view that somehow shifts your whole mindset.
ZEST is a five-star resort tucked into the hills above San Antonio.
The Director of Marketing will launch and lead the marketing strategy for our new luxury resort in Ibiza. This pivotal role will define and execute a holistic marketing plan to position the property & F&B outlets as a premier destination for global travellers, ensuring brand visibility, guest engagement, and revenue growth. This position will work closely with the General Manager, F&B Director and Commercial team onsite and will cultivate local & global relationships to generate brand awareness. The ideal candidate would be a self-starter, outgoing, a creative thinker and enjoy working in a fast-paced environment.
Job duties & responsibilities
Strategic Planning & Brand Positioning
* Develop and implement the hotel's pre-opening and post-opening marketing strategy aligned with brand values and business goals.
* Position the hotel & F&B outlets as a top-tier luxury destination, capitalising on Ibiza's global appeal and culture vibrancy.
* Work closely with management team and ownership to execute the brand identity, tone, and market differentiation.
* Maintain and enforce brand standards in all local marketing materials and communications.
Marketing Strategy & Execution
* Concepting marketing plan inclusive of advertising, PR, social, email, and events.
* Create content plan and oversee photoshoots
* Support execution of paid media & CRM working closely with agencies and Schulte Hospitality's global organisation.
* Manage the marketing budget to ensure optimal allocation of resources aligned to business objectives.
Digital & Performance Marketing
* Oversee digital campaigns (SEO, SEM, email, social media, influencer marketing) to drive direct bookings and brand awareness
* Manage the hotel website, ensuring optimal UX, content relevance, and conversion performance
* Analyse performance metrics and KPI's to optimise campaign effectiveness and ROI
PR & Partnerships
* Manage PR agency partners to ensure relationships with global media, influencer & luxury lifestyle publications are cultivated
* Plan and execute launch events and media fam trips
* Build strategic alliances with high-end brands, tourism boards, and event organisers.
Revenue Generation & Demand Creation
* Collaborate with the sales and revenue management teams to drive occupancy and RevPAR.
* Identify emerging travel trends and adjust marketing initiatives to capture new audiences.
Requirements:
* Bachelor's or master's degree in marketing, Communications, or related field.
* 8+ years of marketing experience in luxury hospitality or lifestyle brands, with at least 3 years in a leadership role.
* Proven track record launching or rebranding high-profile resorts, hotels, or similar properties.
* Deep understanding of the Ibiza market and international luxury travel trends.
* Fluency in English required; Spanish proficiency strongly preferred.
* Strong leadership, communication, and project management skills.
* Experience managing external agencies, creative teams, and digital platforms. xqysrnh
* Strategic, highly organised and results driven
* This is a high-profile role for someone who knows how to market a luxury brand and can balance strategy with day-to-day execution.
We're seeking a self-starter who enjoys working in a fast-paced entrepreneurial environment