Responsibilities:
1. Based on the company's and channel's key product planning, responsible for integrated marketing planning of key products in key channels and brand development plans in key countries.
2. Collaborate with European regional sales, GTM, and distributors to plan online and offline marketing activities targeting key country marketing goals and milestones, and be accountable for the results.
3. Responsible for providing marketing material requirements for regional channels, ensuring brand consistency, and meeting marketing needs for channel entry.
4. Oversee the preparation and execution of regional trade shows and press events, coordinating across departments, and managing exhibition displays, promotional materials, and personnel arrangements.
Requirements:
1. 5+ years of work experience, including at least 2 years in marketing or brand-related roles; experience in cross-border e-commerce or overseas companies is preferred.
2. Preferred skills in event planning, with experience in integrated marketing for new product launches and major festive events.
3. Strong data insight, comprehensive management skills, and teamwork awareness, with the ability to communicate across departments.
4. Proficient in English, capable of using it as a working language.
Frequent travel (over 50%), primarily to Poland/Russia/Italy/China.