As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us!\nWe’re seeking an experienced
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Marketing Analytics & Measurement Lead to join our Marketing Analytics & Data Activation team — a visionary thinker and hands‑on builder who will redefine how we measure marketing impact across web and app. In this individual contributor role, reporting to the Head of Marketing Analytics & Data Activation, you’ll lead the agenda for dedicated data scientists, data engineers, and analysts — designing and building the systems that power the next era of data‑driven growth at eDreams ODIGEO. If you’re ready to soar, we’re ready to take you there.
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Why eDreams ODIGEO
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Join the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe. Millions of customers every year across 44 markets – 5 brands – over 7.5 million Prime members since launching in 2017. More than 100 million searches per day on our websites – more than 6 billion AI daily predictions.
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Over 1,700 employees – More than 60 different nationalities from all continents – 99% permanent contracts. We’re the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe. We are a tech company revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world’s first travel subscription program.
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What you will do:
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The Role’s Key Responsibilities and Tasks\nAs an eDOer, you will have clear objectives, great challenges, and a clear overview of how your work contributes to the general company project and its customers. As a Marketing Analytics & Measurement Lead in the Marketing Analytics & Data Activation team you will be in charge of:\nThe Mission
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Your mission is to turn marketing data into a strategic advantage. You’ll build the frameworks, systems, models, and automation that transform complex business questions into analytical solutions. You’ll help us understand what truly drives incremental growth, ROI, and profitability across our global digital marketing investments.
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This role sits at the heart of our marketing decision‑making engine, driving eDO’s transition toward a unified, intelligent, and automated measurement ecosystem. What You’ll Do
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Build Intelligent Systems & Automation
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Design and evolve scalable frameworks and models to measure marketing effectiveness.\nTranslate results into actionable investment recommendations to maximize marketing ROI.\nPartner with engineering and data science to industrialize measurement — from incrementality testing
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(Conversion Lift, GeoLift, Causal Impact) to
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MMM, MTA, and predictive models.\nUse advanced analytics and experimentation to uncover what truly drives incremental growth.\nCollaborate & Influence
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Act as the internal thought leader on marketing measurement — influencing not just what we measure, but how.\nChampion an incrementality‑first mindset across the organization.\nLead the adoption and integration of new measurement frameworks into the marketing strategy and operations.\nWhat you need to succeed:
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Must-Have’s
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5+ years of experience in marketing analytics, measurement, or marketing science, ideally in a digital or app‑based business.\nHands‑on experience and deep understanding of incrementality testing
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(Conversion, Brand & Search Lift, GeoLift experiments).\nHands‑on analytical capability in
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Python or R, and comfortable in
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SQL for data manipulation.\nStrong ability to interpret complex datasets and distill them into clear, actionable insights.\nExcellent communication and storytelling skills, with the confidence to influence senior stakeholders.\nNice-to-Haves
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Deep understanding of multi‑touch attribution (MTA)
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and marketing mix modeling (MMM) .\nExperience building marketing data products or automation pipelines with data engineers.\nFamiliarity with cloud data environments
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(BigQuery, AWS, GCP) and visualization tools (Looker, Data Studio, Power BI).\nExposure to performance marketing platforms
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(AppsFlyer, Meta Ads, Google Ads, etc.).\nA passion for experimentation, automation, and simplifying complex systems.\nPreferred Qualifications
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Experience with Applied AI Tools:
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Demonstrated comfort using practical AI tools such as Gemini, or other AI‑powered assistants.\nExperimentation Mindset:
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Curiosity and eagerness to explore, experiment with, and integrate emerging AI‑driven solutions into workflows.\nAI-Enhanced Problem Solving:
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Ability to effectively leverage AI tools to streamline processes, and enhance productivity.\nAdaptability and Learning Agility:
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Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.\nWhy Join Us
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Be the architect of the next generation of marketin