WHAT’S THE PROJECT ?
The project is to bring your experience and creativity to a tech company transforming how healthcare professionals manage their clinics, and take ownership of all marketing activity for the Spanish market.
With a strong presence in the healthcare software sector, this company is ready to accelerate growth through strategic and data-driven marketing. From patient management platforms to digital tools for clinic workflows, they offer innovative solutions — and now it's your job to make sure the right people hear about them.
WHAT’S YOUR ROLE IN THIS ?
You will design and execute the full marketing strategy in Spain, aligned with the company’s business goals. You’ll take the lead on launching and managing campaigns (online and offline), generating leads, nurturing customer relationships and supporting the brand’s positioning in the Spanish healthcare space.
This is a cross-functional role, working closely with product, sales and design to ensure brand consistency and messaging impact. You’ll also be in charge of monitoring marketing performance, managing the budget, and continuously optimizing based on results.
MORE PRECISELY, YOU WILL
* Define and lead the marketing strategy for Spain, focusing on growth, revenue, and customer success.
* Design and execute self-service marketing campaigns that drive upselling and cross-selling through our platform.
* Oversee multi-channel campaigns (digital, content, email, SEO/SEM, automation) to acquire, engage, and retain customers.
* Optimize the content and product experience for AI-driven recommendation engines and assistant-based searches.
* Track KPIs and ROI, manage budgets, and continuously optimize marketing performance.
* Collaborate with product, sales, and design teams to ensure alignment between marketing strategy and business objectives.
OK, AND WHAT DO YOU NEED ?
* +6 years of experience in a strategic marketing role within the SaaS/tech industry (B2B strongly preferred).
* Proven expertise in demand generation, inbound marketing, and marketing automation.
* Strong experience with CRM systems, marketing automation tools, and digital analytics.
* Track record in driving growth through product-led or self-service marketing initiatives.
* Ability to optimize content for AI-driven responses (ChatGPT, Gemini, Claude, etc.) to maximize visibility and engagement.