About the job
This is a contract role on the Bookmap marketing team for a paid media specialist with experience managing evergreen paid media campaigns.
The role will report directly to the Marketing director. The ideal candidate will bring strategic thinking, creative and technical skills from their previous roles. A typical day will be focused on managing performance campaigns for direct paid conversions, upsells, cross-sells and winback campaigns. They will build personalized communications, leveraging data and user research to improve paid media performance. This role encompasses a diverse range of paid media channels including search, paid social media, programmatic, advertorial, display, video, etc. The role will focus primarily on campaign execution and reporting.
Core Responsibilities
1. Campaign Execution & Management With guidance from the Marketing director, this person will own daily operational management of paid channels including: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube) and Programmatic ( Taboola, Adroll,Criteo )
Launch, duplicate, pause, and optimize campaigns based on predefined goals
Manage budgets and bids to ensure spend aligns with CPA and pacing targets
Monitor delivery issues (learning limited, underdelivery, audience saturation)
2. Testing Execution & Creative Rotation Test and learn based on an established roadmap
Upload new creative concepts and variants
Set up A/B tests (audiences, creatives, formats, hooks)
Rotate out fatigued ads
Ensure naming conventions and structure are consistent
3. QA Ownership QA all links, landing pages, and tracking before campaigns go live
Catch and flag anomalies (broken events, zero conversions, abnormal CVR drops)
4. Reporting & Performance Maintain a reliable and transparent reporting system
Create your own customized dashboards
Provide daily updates on spend, pacing, key anomalies and weekly reports on performance, test results, notable changes
Qualifications +2 years hands-on paid media experience
Strong Excel / Google Sheets skills
Expertise in flagging risks, blockers, or inconsistencies
Experience with analytics and reporting platforms: GA4, Looker Studio, native platforms reporting system
Experience managing accounts with frequent testing cycles and multiple active campaigns
What we offer
100% remote work
Paid annual & sick leave
Compensation of new equipment and software
Sponsorship of training
A great international team and friendly environment