We are bsport. The place to be
bsport is an all-in-one platform combining boutique fitness and advanced technology. Our platform helps our partners manage their bookings, payroll, marketing and more, to streamline operations and boost their commercial success.
Since we launched in 2019, we have already achieved the following:
* We've built a community of over 7 million users
* In December 2024 we have finalised the biggest Series B (€30 million)
* Grown our team to more than 200 employees
We're continuing to grow to become the #1 tech partner for boutique studios in Europe and the rest of the world
Join us to write the next chapter of your career
About the role:
We're looking for a UI / Visual Design Lead to own and shape the visual brand and UI direction of bsport.
This is a senior, hands-on leadership role for a tastemaker and opinionated craft leader — someone who sets a high bar for visual quality, brings a clear point of view, and knows how to drive alignment across diverse stakeholders. You'll work closely with Product and Marketing to define, deliver, and govern a cohesive visual design language that spans product UI, brand expression, campaigns, and our design system.
Your impact will be highly visible. You'll elevate the look and feel of both our product and brand, ensuring bsport is recognised as modern, high-calibre, and distinctive — while still being practical, scalable, and grounded in business goals.
If you thrive in fast-moving environments, enjoy owning big initiatives end-to-end, and want to have real influence during a hyper-growth phase, we'd love to talk.
What You'll Do
* Own and evolve bsport's visual brand values and design language across Product and Marketing, ensuring consistency and excellence across all customer touchpoints
* Define, document, and govern visual design guidelines spanning UI, brand, marketing, and campaigns
* Lead the visual direction of bsport's design system, partnering closely with Product Designers to ensure scalability, cohesion, and high-quality execution
* Raise the bar for UI quality, delivering advanced visual design across layout, typography, color, iconography, illustration, and motion
* Act as a tastemaker and opinionated craft leader, setting a clear visual point of view and advocating for strong design standards
* Drive alignment across varied stakeholders, balancing brand, product, marketing, and business needs while maintaining visual integrity
* Collaborate closely with Product Designers, User Researchers, Content Designers, Marketers, and Engineers to deliver cohesive, user-centred experiences
* Contribute to and shape brand campaigns, marketing initiatives, and visual storytelling across channels
* Apply motion design and micro-interactions to enhance product usability and brand expression where it adds real value
* Explore and adopt AI-powered design tools and workflows to improve quality, speed, and creative exploration
* Clearly rationalise and communicate design decisions, connecting visual choices to user needs, brand positioning, and business outcomes
* Balance creative intuition with analytical thinking, using insight, feedback, and data to continuously refine the visual experience
* Work hands-on in a fast-paced startup environment, while helping shape long-term visual vision and direction
You would be great fit if you have:
* Significant experience in UI and visual design, with a strong portfolio showcasing high-quality product UI, branding, and campaigns
* Proven experience owning and evolving a visual brand across product and marketing, ideally across web and mobile
* Strong experience working with design systems, particularly from a visual and brand-led perspective
* Advanced proficiency in Figma, and various tools for brand and motion such as Adobe Creative Suite.
* Design system fluency, having played a leading role;
includes component libraries, tokens, and collaborative workflows.
* Solid motion design skills, including interaction animations and micro-interactions
* Experience working on SaaS products, ideally within a startup or scale-up environment
* Comfort working alongside Product Designers, bringing a complementary visual and brand-focused perspective
* Confidence influencing and aligning cross-functional stakeholders, even without direct authority
* Ability to connect design decisions to business goals, user outcomes, and brand strategy
* Strong English communication skills, with the ability to clearly explain, defend, and evolve design decisions
* A balance of creative excellence and analytical thinking, informed by insight and feedback
* Curiosity and openness to AI tools in visual design and design systems, with a willingness to experiment and adapt your practice
* Experience participating in or leading user research, and translating insights into visual and UI decisions
Diversity is one of our most valuable assets, and we are committed to fostering an inclusive environment where everyone can contribute their best work. We welcome applicants from all backgrounds, identities, and experiences to help us build a more inclusive, equitable team.
If you're excited about this role but don't meet every qualification, we encourage you to apply-curiosity, adaptability, and a willingness to learn are just as important to us as specific skills.
What We Offer
We believe great work comes from happy, supported people-that's why we offer meaningful perks designed to promote balance, growth, and connection.
Attractive compensation package
Competitive salary packages based on your experience and role.
Work-Life harmony
Hybrid model with remote days to support balance and flexibility.
Work from anywhere
Enjoy up to 15 days of remote work from abroad each year.
Private health insurance
We offer fully-funded Alan private health coverage so you can focus on what matters most.
Exclusive fitness perks
Stay active with a specially discounted DIR gym membership.
Diverse fun loving team
Multicultural colleagues, after-work events, team-building & more.