Performance marketing manager metasearch & revenue optimization

Performance Marketing Manager – Metasearch Hotels / Google Hotel Ads

Desarrollo profesional y posición a nivel internacional.

You will be responsible for analyzing, executing, and optimizing margin and profitability strategies on metasearch engines, one of the company's main distribution channels. This role combines an analytical focus, an understanding of the metasearch ecosystem, and a strong orientation towards efficiency and net contribution per booking.

You will report directly to the Head of Revenue and work in coordination with the revenue team, marketing team and bed bank optimization team.

As firm believers in the enriching power of prolonged stays, we are passionate about nurturing meaningful connections with the places our customers visit. We reward their commitment to the journey with progressively cheaper rates, encouraging them to immerse themselves in the very essence of each destination.

Responsibilities

• Analyze the daily performance of channels, markets, and segments to identify margin‑improvement opportunities and apply strategies accordingly.
• Monitor the evolution of CPC, CPA, actual ROAS, and marginal contribution with the marketing team.
• Execute margin strategies in Google Hotel Ads, Trivago, Kayak, Tripadvisor, and others.
• Coordinate with the marketing team on bidding strategies, automated rules, and segmentations based on demand signals, competition, and availability.
• Develop analyses on elasticity, marginal contribution, and profitability by market, goal, and segment.
• Implement and measure the impact of A/B tests (bidding changes, formats, exposures) to validate hypotheses together with the marketing team.
• Ensure data integrity in analytics tools.
• Stay up to date on metasearch ecosystem trends, algorithm changes, and competitive strategies.
• Propose improvements in processes, tools, or workflows to increase operational efficiency.
• Research new formats or partners that can provide profitable volume.

Benefits

• Hybrid model based in Barcelona.
• Permanent contract, full-time.
• Flexible hours.
• Competitive remuneration + flexible benefits package.
• Annual budget for training and development.