At SWATI, we celebrate style and beauty in all its forms. Not only do we provide our customers with exceptional beauty solutions, but we encourage people to express who they are. As an official partner of Sephora, Douglas, Kicks, and Nykaa, we are proud to offer our products to people all over the world, including over a million followers on our platforms._- We are a Swedish-based company with Scandinavian values. Equality, empowerment, and self-expression are at the heart of everything we do — and you are a part of it. When it comes to our team, we follow through on our mission. That’s why we work so hard to foster a work environment that is truly exceptional. As a team, we value collaboration, creativity, and growth. As part of SWATI, you’ll be joining a place where your ideas are valued, your voice is heard, and your contributions have a real impact._**About the Role**The Social Media & Content Manager at SWATI is responsible for creating, curating, and executing compelling social media and content creation strategies, with a specific focus on our beauty solutions and cosmetics. This position requires a combination of creativity, analytical thinking, meticulous planning, and flawless execution as it pertains to all of SWATI’s social media and content management.The Social Media & Content Manager will oversee the management of social media assets across platforms such as Instagram, TikTok, and YouTube while working closely with the founder, Swati Verma, and internal design teams to create captivating content that aligns with SWATI’s brand identity.**General Responsibilities**The responsibilities of our Social Media & Content Manager include, but are not limited to:- Managing and optimizing SWATI’s yearly content calendar for social media and our websites- Managing all our social media marketing campaigns, including planning, execution, tracking of results, and providing regular reports on the outcomes of marketing campaigns- Taking responsibility for the profitable growth and sales strategies for social media marketing- Consistently and effectively using scheduling and organizational tools to ensure that social media and related content are published on time and accessible on platforms used by our customers- Maintaining a deep understanding of SWATI’s content calendar and social media presence to ensure that relevant content is posted at appropriate times- Ensuring that all our social media accounts are functioning optimally- Using a guerilla warfare marketing style on our social media platform to ensure that we regularly publish fast-moving, dynamic, trendy, and highly relevant content- Continuously working to find the right content and publish it in engaging ways to the right audiences on the right platform to increase SWATI’s brand awareness- Managing and optimizing SWATI’s social media assets across platforms such as Instagram, TikTok, and YouTube (not an exhaustive list)- Working to arrange photoshoots and other creative initiatives to generate content (including using AI and SWATI’s voiceovers to make content more engaging)- Working closely with SWATI’s founder, Swati Verma (to manage her social media accounts), and collaborating with our content creators and IT experts- Staying up to date on the social media strategies used by our competitors to generate and use insights that will improve SWATI’s social media efforts- Ensuring that the social media strategies are aligned with SWATI’s brand identity- Taking responsibility for managing our online communities to drive growth and engagement, while ensuring that our audience is getting the content they need- Collaborating with the founder and internal design teams to create compelling, appealing content- Acting as the primary point of contact for content-related matters with internal and external vendors, with high degrees of reliability and trustworthiness- Driving the content idea creation and creative work with the internal design team and freelancers- Analyzing and reporting on the performance of social media campaigns and content initiatives- Staying up-to-date with industry trends and best practices to ensure SWATI remains at the forefront of social media marketing in the beauty and cosmetics industryOverall, the Social Media & Content Manager will play a pivotal role in driving the success of SWATI's social media and content creation strategies (whether internal or external), contributing to the company's growth and the achievement of the company’s sales goals.**Requirements**:**Position specifications**:The Social Media & Content Manager position includes committing to the following:- Full-time commitment while meeting our general availability for office hours (11:00AM - 8:00PM Gulf Standard Time)- Consistently maintain a record of 160 tracked hours per month- Fixed-rate monthly salary paid in USD- Receive contractor status after signing our non-disclosure agreement Committing t