Overview Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
About Us Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.
About the Role Diageo brand teams are the custodians of our brands and strive to ensure the future growth and success of said brand. As a member of this team, you will be the guardian of the brands and work to craft their future. The role we're recruiting for sits within the Marketing team in Iberia as a Senior Brand Manager .
On our path to continue accelerating Iberia, we are looking for talent to fuel the progress of the category, both in performance and marketing transformation.
In this role you will drive and project lead the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive:
Recruitment/Re-recruitment – both from a customer and consumer perspective
Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
Top Accountabilities Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space).
Shape the brand s to thrive in a digital environment, develop long term digital strategy and social media plans.
Lead the shadow P&L for the brands. Understand and respond to the drivers of your brand s performance, working in partnership with the commercial teams to deliver the annual operating plan.
Understand and lead pricing and promo strategy, margin mix and volume drivers.
Translate strategies into admirably implemented plans that consistently beat the competition and gain share.
Support and co-lead the MBP process.
Collaborate closely with the GBT to create and follow-up on plans, ensuring the right balance of global consistency with local needs to accelerate our brands in key countries.
About You 7 + years of marketing/brand building experience, with a consistent record of success in driving growth and brand awareness.
Successful management of senior collaborators, resulting in strong and positive outcomes.
Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results.
Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.
A history of working across media, digital, experiential, PR, culture.
P roven brilliant execution to high standards across various pillars of brand building.
Strong commercial and numerical competence with attention to detail.
If you are a people focused and results-driven marketing professional with a passion for brand building, we invite you to apply and join us on this exciting journey
Working with us Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:
Modern work life balance policies and wellbeing activities.
Employee Assistance Programme.
Gympass.
Incentive plan that rewards you for delivering phenomenal performance.
Health insurance.
Life and accident insurance coverage.
Industry leading functional and leadership capability trainings.
Diversity & Inclusion Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.
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Feel inspired? Then this may be the opportunity for you.
Employee: Regular
Primary Location: Madrid, Spain
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