## Omnichannel Brand Manager (m/f/x)応募locations: EMEA, ES, Barcelona, Esplugues de Llobregat, CSL Behring: EMEA, ES, Barcelona, CSL Vifortime type: 正社員posted on: 募集開始 - 今日job requisition id: R-278743To strengthen our Commercial Affiliate in Barcelona, Spain, we are currently hiring a# **Omnichannel Brand Manager (m/f/x)****Location:** Barcelona (with exposure to Portugal)**Contract:** Fulltime, permanent**The Opportunity**Within our Marketing & Omnichannel team, we operate in a highly complex and impactful therapeutic landscape - covering rare diseases, hematology, nephrology, and immunology. Our approach is fully omnichannel: integrating CRM, digital channels, field force activities, and medical education into a cohesive and data-driven strategy.We are looking for an Omnichannel Brand Manager who will act as both the analytical engine and tactical executor of the team. This role goes beyond reporting- you will interpret performance data and translate insights into meaningful actions that drive engagement and outcomes.Reporting to the Omnichannel Manager Iberia, you will play a key role in executing strategy and shaping how we engage healthcare professionals across channels.**The Role*** Own and continuously enhance the omnichannel dashboard (HCP coverage, contact frequency, digital engagement, outcome metrics by indication)* Monitor and analyze digital campaign performance (email, product websites, paid media, social media), delivering action-oriented monthly reports* Support the definition of digital and field objectives, ensuring alignment with business goals* Conduct ad hoc analyses to inform investment decisions, channel prioritization, and strategic reviews* Execute tactics defined in the annual omnichannel plan* Manage day-to-day delivery of campaigns, congresses, webinars, and digital activations* Coordinate with creative and digital agencies (briefing, timelines, quality control)* Support the field force with onboarding materials, campaign updates, and sales support tools* Contribute to the development of content for owned channels (social media, HCP newsletters, product platforms) in line with regulatory requirements (Spain & Portugal)* Provide operational support for the Portuguese market, working closely with the local manager**Your Skills and Experience:*** Degree in Life Sciences, Engineering, Business Administration, Marketing, or a related field* (Postgraduate studies are a plus)* Approximately 3 years of experience in pharmaceutical marketing* Proven experience in data analysis and campaign performance tracking* Familiarity with omnichannel environments (CRM, digital channels, field force engagement)* Clear communication skills: able to present data visually and effectively to internal teams and the field force* Digital curiosity: interest in new tools, automation, and innovative ways to engage HCPs* Spanish: native or bilingual* English: professional proficiency* Strong skills in Excel and PowerPoint* Experience with BI tools (Power BI, Tableau) or analytics platforms (e.g. Google Analytics, email tools) is a plus* Portuguese: nice-to-have, not required**Reporting Relationships:*** Reports to: Omnichannel Manager Iberia* Direct Reports: none**Why Join Us*** Real learning opportunities in cutting-edge omnichannel environments within the pharmaceutical industry* Exposure to high-value, complex therapeutic areas* A workplace where data, digital tools, and strategy are truly integrated* A competitive compensation package aligned with market standards and your experienceJoin us and contribute to making a difference in the lives of patients with rare diseases. Apply today!
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