Take Your Career to the Next Level with Amaris Consulting as a
Mobile App Marketing Specialist – Data-Driven Campaigns
Be part of an international team, thrive in a global group with a €800M turnover and over 1,000 clients worldwide, and grow in an agile, innovation-driven environment. We are looking for a results-oriented
Mobile App Marketing Specialist
to lead data-driven marketing strategies for industrial B2B mobile applications. If you have a proven track record in app marketing within technical or industrial sectors, mastery of analytics, and experience targeting professional audiences on LinkedIn and Meta, this is your opportunity.
WHAT WOULD YOU NEED?
* Proven experience in mobile app marketing
, specifically in
B2B or industrial technology environments
— not consumer-facing (B2C) apps.
* Expert-level proficiency in Google Analytics 4 (GA4)
, with demonstrated ability to track feature adoption, user journeys, and campaign ROI for mobile applications.
* Hands-on experience executing and optimizing
social media campaigns on Meta and LinkedIn
, with a focus on reaching technical audiences such as
engineers, facility managers, and operations teams
.
* Strong analytical mindset with the ability to translate data into actionable marketing insights and campaign optimizations.
* Experience designing A/B tests, defining KPIs, and measuring funnel performance for app downloads, onboarding, and engagement.
* Familiarity with B2B marketing funnels, lead nurturing, and marketing automation tools (e.g., HubSpot, Marketo).
* Fluency in
English
; additional languages are a plus.
* Excellent communication, collaboration, and storytelling skills — able to present data insights to both technical and business stakeholders.
WHAT WILL YOU BE DOING?
* Design and execute
data-driven marketing campaigns
to drive adoption and engagement of B2B mobile applications across industrial sectors.
* Leverage
Google Analytics 4 (GA4)
to monitor user behavior, track campaign performance, and measure ROI across acquisition and retention channels.
* Plan and manage targeted
social media campaigns on LinkedIn and Meta
, tailored to technical buyer personas (e.g., plant managers, engineers, IT decision-makers).
* Collaborate with product, sales, and technical teams to align marketing strategies with product launches, feature updates, and client needs.
* Develop compelling messaging and content strategies that speak directly to industrial users' pain points and workflows.
* Analyze funnel metrics and user segmentation to optimize conversion rates and customer lifetime value.
* Report on campaign performance, present insights to stakeholders, and continuously refine strategies based on data.
* Stay ahead of trends in B2B tech marketing, mobile analytics, and digital advertising platforms.
WHY US?
Join a dynamic team of talented professionals and unlock your potential in a global, fast-growing environment. Here's what we offer:
* Rapid career growth
through a personalized development path. 70% of our senior leaders started in entry-level roles.
* Enhance your skills with access to our
Technology Academy
,
Udemy
, language classes, webinars, and marketing workshops.
* Annual personal training budget
and support for industry certifications (e.g., Google Analytics, Meta Blueprint).
* Flexible working policies
, including remote and hybrid options.
* Comprehensive social benefits:
transport and meal vouchers, childcare support, private health insurance
.
* Our
WeCare program
provides support during personal or professional challenges.
* Be part of an
inclusive, diverse, and equal-opportunity workplace
— we welcome all qualified candidates regardless of background.
Amaris Consulting is part of the
Mantu Group
, a global leader in consulting and technology services, empowering innovation across industries.
Location
: Barcelona (hybrid)
Position
: Mobile App Marketing Specialist
International projects
across Europe and beyond
Ready to drive growth for industrial mobile apps with data-powered marketing? Apply today and become a key player in our digital transformation team.