Digital Content Specialist
Perfil buscado (Hombre/Mujer)
Develop and execute a detailed online content strategy, in line with thecompanys marketing objectives and the Integrated Customer BusinessPlan.
Ensure the development of content that fosters engagement and supportsthe marketing strategy, with focus in online educational activities for HealthCare Professionals and patients.
Supervise and coordinate the creation of various content types, such aseCME programs, webcasts/webinars, web pages, blog posts, videos andinfographics.
Stay updated with emerging content formats to stay competitive, andproactively recommend innovation opportunities.
Align with the Channels Automation / Business teams to develop andimplement strategies for distributing content across various channels,including social media, email and other platforms.
Create and oversee editorial calendars to ensure a consistent flow ofcontent.
Make sure produced content is based on the SEO best practices to enhancevisibility and search engine rankings.
Use analytics tools to measure content performance and recommendideas and best practices for improvement.
Create regular reports on content performance and communicate insights.
Manage external vendors (local and international) contracted to provideeducational services.
Make sure that all content complies with legal, regulatory and ethicalstandards, including medical, copyright and privacy regulations
Leading digital marketing agency with offices in Madrid and Barcelona.
Opportunity for career development in the healthcare sector.
University degree from accredited institution.
Advanced English level
Experience of 4+ years in Digital Content marketing related positions.
Knowledge in the implementation of online educational methodologies andmaterials: LMS, eCME, webinars
Knowledge of content management systems (CMS), marketing automationtools and other relevant technologies
Ability to predict audience preferences with an editorial mindset.
Experience in Life Sciences environment.
Project management skills and attention to detail
Leading digital marketing agency with offices in Madrid and Barcelona.
Contract type: Permanent
Work format: Hybrid
Marketing,